Farmers and Growing Golf
At Farmers, we celebrate diversity and inclusion within our organization and through the game of golf and we have dedicated time and resources to making a difference in communities we serve. As the title sponsor of the Farmers Insurance Open®, we take seriously the responsibility and opportunity we have to help champion diversity in the sport we love. Part of our commitment to diversity and inclusion has been focused on establishing a networking pipeline designed to help increase diversity in golf participation and through the industry as a whole. The pipeline begins with introductions and invitations to the sport and extends through college opportunities and into the professional space.
In January 2020, we were proud to be the first PGA TOUR tournament to host an Advocates Pro Golf Association (APGA) Tour event during tournament week with the formation of the APGA Tour Farmers Insurance® Invitational. In 2022, the event held its 3rd annual tournament, making history with the final round broadcast nationally on The Golf Channel.
“I've seen first-hand how support from Farmers Insurance has helped the APGA Tour grow and bring more diversity to the game,” said 2021 APGA Tour Farmers Insurance Invitational winner Landon Lyons. “Personally, I've grown more both on and off the course by playing on the APGA Tour than I could have imagined. The players on the APGA Tour are some of the hardest working people that I've been around, and I have made friendships that will last me a long time. This is a great Tour to test your game as a golfer and an even better place to broaden your understanding and become a better person. Farmers is truly making a difference for all of us and for the game and I hope other companies will follow their lead to support the APGA Tour.”
Farmers has further deepened our relationship with the APGA TOUR by increasing our financial support for player access, helping to provide professional and career development opportunities for players, and helping to bring the game to younger athletes.
In addition to our increased commitment to the APGA Tour, Farmers supports the Black College Golf Coaches Association and has an expanded relationship with the APGA Foundation. By engaging these organizations, we help to create an introduction to the game and a lasting connection that extends through college and into the professional space. This dedicated effort to provide a path into golf will help guide more players from diverse backgrounds into the game, into college, and into the industry as a whole and ultimately enhance diversity within various levels of the professional game.
Farmers Golf Ambassadors
Farmers Insurance has proudly sponsored Rickie Fowler since 2013. His journey to PGA TOUR stardom began in California at the Murrieta Valley Golf Range under the tutelage of his grandfather Taka Tanaka and coach Barry McDonnell.
Before turning pro in 2009, Fowler was regarded as one of the top amateurs in the world, reaching number one in the World Amateur Golf Rankings in 2007. He attended Oklahoma State University, where he won the 2008 Ben Hogan Award, given annually to the best player in college golf. Fowler pays tribute to his alma mater by wearing orange on Sundays.
Fowler has worked alongside Farmers on growing golf and disaster resilience efforts. He made a special effort for the residents of Moore, Oklahoma, when a 2013 tornado devastated their city. In addition to matching a $100,000 donation for the Red Cross, he surprised golf teams at three local high schools with a clinic and new Cobra golf bags. Fowler also joined Farmers in rebuilding homes in Sea Bright, New Jersey, following Hurricane Sandy and in Houston, Texas, following Hurricane Harvey.
To learn more about Farmers commitment to Disaster Resilience visit our Corporate Citizenship page.
Kamaiu Johnson of Tallahassee, Florida won the 2020 and 2022 APGA Tour Championship. He received an exemption to play in the 2022 Farmers Insurance Open and was also awarded exemptions to play in several subsequent events on the PGA TOUR.
Willie Mack III
Willie Mack III is a former Michigan Amateur champion and was the 2019 APGA Player of the Year, winning two of the seven events he entered. In early 2021, Mack was awarded the exemptions to the Farmers Insurance Open and The Genesis Invitational. Later that year, he received exemptions into the Rocket Mortgage Classic and John Deere Classic PGA TOUR events, making the cuts at both events. He won three times on the APGA Tour in 2022 and has earned conditional status on the Korn Ferry Tour for 2023.
Farmers Insurance Open
One of the PGA TOUR's marquee eventsof the “West Coast Swing”, the Farmers Insurance Open® is held each January at Torrey Pines Golf Course in La Jolla, California. Past winners include illustrious golfing icons like Jack Nicklaus, Arnold Palmer, and Tiger Woods - with a record seven titles. The tournament generates millions of dollars annually for charity, including the Champions for Youth organizations which support at-risk and underserved youth and low-income military families in San Diego. The Farmers Insurance Open was also the first PGA TOUR tournament to host an Advocates Pro Golf Association (APGA) Tour event during tournament week starting in 2020. Farmers Insurance hosts an annual Youth Clinic in conjunction with the event with a continued focus to growing the game.
Learn more about the Farmers Insurance Open at farmersinsuranceopen.com .
January 24 - January 27, 2024
Torrey Pines Golf Course, La Jolla, CA
Max Homa: 2023
Southern California native Max Homa came from five shots off the lead to win the 2023 Farmers Insurance Open for his sixth PGA TOUR win and fourth in his home state. Homa closed with a 6-under 66 to finish at 13-under 275.
Luke List: 2022
Luke List secured his first career PGA TOUR victory when he hit his third shot to within inches on the first playoff hole, the par-5 18th, to beat Will Zalatoris as the sun melted over the Pacific. It was a sweet victory given his 206th start on the PGA TOUR and a perfect finish to the first ever Farmers Insurance Open Saturday night finish.
Marc Leishman: 2020
Leishman has come close to winning the Farmers Insurance Open a few times in the past. He came out firing during his final round, making seven birdies over the first 13 holes. His 65 tied for the lowest score by a winner at Torrey South, and secured him his fifth PGA TOUR win.
Justin Rose: 2019
Justin Rose put on a superb tee-to-green display to outpace a star-studded field and claim his 10th PGA TOUR win. With the victory, Rose surpassed Nick Faldo for most PGA TOUR wins by an Englishman.
Jason Day: 2015, 2018
Jason Day claimed his second Farmers Insurance Open® title in a thrilling playoff over Alex Noren and Ryan Palmer. Day and Noren battled for six holes, with Day making a birdie on the first hole of the extended Monday playoff to win.
Tiger Woods: 1999, 2003, 2005, 2006, 2007, 2008, 2013
With seven Farmers Insurance Open® titles and a dramatic U. S. Open victory, Woods has enjoyed extraordinary success at the Torrey Pines Golf Course.
Farmers Insurance Open FAQ
When is the 2024 Farmers Insurance Open?
The upcoming tournament will be held from January 24 - January 27, 2024.
Where can I purchase tickets?
Please visit our ticketing page to view a variety of daily and weekly access options, from grounds passes to more lavish packages (including food, beverages, and parking). Ticket sales begin in the fall.
When do tournament gates open?
Gate times will vary based on starting tee times. On Wednesday and Thursday gates typically open closer to 8:30 a.m. On Friday and Saturday, gate open times will be closer to 9:00 a.m. Please check the Farmers Insurance Open schedule of events page for additional details.
Where can I find tee times?
Tee times start around 9:00 a.m. PST on Wednesday and Thursday and are typically posted the day before tournament play begins. On Friday and Saturday, tee times will depend upon the number of players who make the cut. Once tee times and pairings have been released, they may be found at the PGA TOUR's site at www.pgatour.com.
Where can I watch the Farmers Insurance Open on television and online?
Wednesday and Thursday: The Golf Channel will broadcast from 12:00 to 4:00 p.m. PST, with a live simulcast stream at GolfChannel.com/the NBC sports app or PGATOUR.com/the PGA TOUR App.
Friday: The Golf Channel will broadcast from 12:00 to 2:00 p.m. PST, with a live simulcast stream at GolfChannel.com. CBS will broadcast from 2:00 to 5:00 p.m. PST, with a live simulcast stream at CBSSports.com/the CBS App/Paramount+ or PGATOUR.com/the PGA TOUR App.
Saturday: The Golf Channel will broadcast from 11:30 a.m. to 1:30 p.m. PST, with a live simulcast stream at GolfChannel.com. CBS will broadcast from 1:30 to 5:00 p.m. PST, with a live simulcast stream at CBSSports.com/the CBS App/Paramount+ or PGATOUR.com/the PGA TOUR App.
On all tournament days, PGA TOUR Live coverage will offer four simultaneous feeds on ESPN+ (subscription required).
Sunday: The Golf Channel will broadcast the final round of the APGA Tour event, the Farmers Insurance Invitational from 1:30 p.m. – 4:00 p.m. PST.
Times subject to change.
Where is Torrey Pines Golf Course?
The tournament venue is located at 11480 N. Torrey Pines Rd., La Jolla, CA 92037.
Who can I contact if I have more tournament-related questions?
Tournament staff can be reached at firstname.lastname@example.org or by calling (858) 886-4653 ext. 105.
Where can I find past winners of the Farmers Insurance Open?
The PGA TOUR site has a complete compilation of tournament results from 1970 to 2023.
Torrey Pines Golf Course offers two championship, public golf courses along the coast of the Pacific. The North and South Courses were both originally designed by William F. Bell on the site of Camp Callan. The South Course underwent a redesign in 2001 led by renowned golf course architect Rees Jones. The North Course completed a redesign in 2016, led by Tom Weiskopf.
Since 1968, Torrey Pines has played host to the Farmers Insurance Open, with the first two rounds being played on the North and South course. The final two rounds are played on the South Course. Torrey Pines last hosted the U.S. Open on the South Course in 2021.
Learn more about Torrey Pines at torreypinesgolfcourse.com.