Farmers and Growing Golf
At Farmers, we celebrate inclusion and belonging within our organization and the communities that we serve. We have dedicated time and resources to making a difference in those communities, including through the game of golf. As the title sponsor of the Farmers Insurance Open®, we take seriously the responsibility and opportunity we have to help champion the sport we love. Part of our commitment has been focused on establishing a pipeline designed to help increase inclusion and belonging in golf participation and throughout the industry. The pipeline begins with introductions to the sport at various levels, extending to collegiate opportunities, and networking, all the way to the professional level.
In January 2020, we were proud to be the first PGA TOUR tournament to host an Advocates Pro Golf Association (APGA) Tour event during tournament week with the formation of the APGA Tour Farmers Insurance® Invitational. In 2022, the event held its 3rd annual tournament, making history with the final round broadcast nationally on The Golf Channel.
“Personally, I've grown more both on and off the course by playing on the APGA Tour than I could have imagined," said 2021 APGA Tour Farmers Insurance Invitational winner Landon Lyons. "The players on the APGA Tour are some of the hardest working people that I've been around, and I have made friendships that will last me a long time. This is a great Tour to test your game as a golfer and an even better place to broaden your understanding and become a better person. Farmers is truly making a difference for all of us and for the game and I hope other companies will follow their lead to support the APGA Tour.”
Farmers has further deepened our relationship with the APGA TOUR by increasing our financial support for player access, helping to provide professional and career development opportunities for players, and helping to bring the game to younger athletes.
In addition to our increased commitment to the APGA Tour, Farmers supports the Black College Golf Coaches Association and Women in Golf Foundation and has an expanded relationship with the APGA Foundation. By engaging with these organizations, we help to create an introduction to the game and a lasting connection that extends through college and into the professional space. This dedicated effort to provide a pathway into golf will help guide more players from diverse backgrounds into the game, into college, and into the industry as a whole, with the ultimate goal to enhance inclusion and belonging within all levels of the professional game.
Farmers Golf Ambassadors
Gregory Odom Jr.
Howard University alumnus Gregory Odom Jr. turned professional in the summer of 2024 and went on to win two of the most prestigious tournaments on the APGA Tour (APGA Cisco Invitational at Spyglass Hill Pebble Beach and Mastercard APGA Tour Championship) as a rookie. While Odom was a collegiate golfer, the Memphis, TN native made his PGA TOUR debut in the 2022 Wells Fargo Championship, received a berth into The Genesis Invitational’s 2023 Collegiate Showcase as its Pathway Player nomination and finished atop the 2023-24 Bridgestone APGA Collegiate Rankings.
Troy Taylor II
After a successful collegiate golf career at Michigan State and finishing first in the 2022-23 Bridgestone APGA Collegiate Rankings, Troy Taylor II turned pro. In 2024, Taylor completed his first season on the APGA Tour placing third in the APGA’s Cisco Cup Standings and Jeff Dailey Points standings and winning the APGA Farmers Insurance Fall Series.
Willie Mack III
Arguably the APGA Tour’s most successful golfer of all time as a 15-time tournament winner and one of the first APGA players to qualify for the U.S. Open (in 2024), Willie Mack III holds over 70 professional titles since turning pro in 2011. The Flint, MI native and Bethune-Cookman University product was the 2019 APGA Player of the Year and is a former Michigan Amateur champion. Mack broke onto the PGA TOUR scene in 2021, with his first starts coming as a sponsor exemption at the Farmers Insurance Open and The Genesis Invitational, where he received the prestigious Charlie Sifford Memorial Exemption. Later that year, he received exemptions into the Rocket Mortgage Classic and John Deere Classic and made the cuts at both events. Mack earned conditional status on the Korn Ferry Tour in 2023.
Farmers Insurance Open
One of the PGA TOUR's marquee events of the “West Coast Swing”, the Farmers Insurance Open® is held each January at Torrey Pines Golf Course in San Diego, California. Past winners include illustrious golfing icons like Jack Nicklaus, Arnold Palmer, and Tiger Woods - with a record seven titles. The tournament generates millions of dollars annually for charity, including the Champions for Youth organizations which support at-risk and underserved youth and low-income military families in San Diego. The Farmers Insurance Open was also the first PGA TOUR tournament to host an Advocates Pro Golf Association (APGA) Tour event during tournament week starting in 2020. Farmers Insurance hosts an annual Youth Clinic in conjunction with the event with a continued focus to growing the game.
Learn more about the Farmers Insurance Open at farmersinsuranceopen.com 
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Tournament Dates
January 29 – February 1, 2026
Location
Torrey Pines Golf Course, San Diego, CA
Matthieu Pavon: 2024
In just his third start as a PGA TOUR member, Matthieu Pavon achieved victory in dramatic fashion, draining an 8-foot birdie on the 72nd hole at Torrey Pines’ South Course for a one-stroke victory over Nicolai Højgaard. The first Frenchman to win on the PGA Tour since 1907, the 31-year-old rookie secured his first TOUR win at Torrey Pines, closing out his front nine with four birdies over six holes.
Max Homa: 2023
Southern California native Max Homa came from five shots off the lead to win the 2023 Farmers Insurance Open for his sixth PGA TOUR win and fourth in his home state. Homa closed with a 6-under 66 to finish at 13-under 275.
Luke List: 2022
Luke List secured his first career PGA TOUR victory when he hit his third shot to within inches on the first playoff hole, the par-5 18th, to beat Will Zalatoris as the sun melted over the Pacific. It was a sweet victory given his 206th start on the PGA TOUR and a perfect finish to the first ever Farmers Insurance Open Saturday night finish.
Marc Leishman: 2020
Leishman has come close to winning the Farmers Insurance Open a few times in the past. He came out firing during his final round, making seven birdies over the first 13 holes. His 65 tied for the lowest score by a winner at Torrey South, and secured him his fifth PGA TOUR win.
Harris English: 2025
The Georgia native earned his fifth PGA TOUR title – his first since 2021 – as he propelled himself to the top of the leaderboard after a third-round, 6-under-par 66 on Torrey Pines’ South Course. He maintained his lead in chilly, blustery conditions during Saturday’s final round by making par on his last 12 holes following a birdie on No. 6.
Tiger Woods: 1999, 2003, 2005, 2006, 2007, 2008, 2013
With seven Farmers Insurance Open® titles and a dramatic U. S. Open victory, Woods has enjoyed extraordinary success at the Torrey Pines Golf Course.
Torrey Pines
Torrey Pines Golf Course offers two championship, public golf courses along the coast of the Pacific. The North and South Courses were both originally designed by William F. Bell on the site of Camp Callan. The South Course underwent a redesign in 2001 led by renowned golf course architect Rees Jones. The North Course completed a redesign in 2016, led by Tom Weiskopf.
Since 1968, Torrey Pines has played host to the Farmers Insurance Open, with the first two rounds being played on the North and South course. The final two rounds are played on the South Course. Torrey Pines last hosted the U.S. Open on the South Course in 2021.
Learn more about Torrey Pines at torreypinesgolfcourse.com.
Address:
11480 N Torrey Pines Rd, La Jolla, CA 92037
Phone:
(858) 452-3226
Farmers Insurance Open Photo Gallery
