The editorial standards
we live by
Delivering straightforward, jargon-free answers to your insurance questions isn’t just a goal — it’s a promise we take seriously here at Farmers Insurance®. We aim to demystify insurance by breaking it down into the simplest, clearest language. The information and answers we provide follow carefully established editorial guidelines for accuracy and transparency.
Why you can trust Farmers
We’ve been at it for nearly 100 years.
Experience in this industry counts. We believe that helping you understand your insurance is as important as helping you get the coverage you want. Farmers® has the insurance expertise to provide useful, accurate information — so you can make the most confident, informed decisions when choosing insurance coverage.
Think of Farmers as your insurance coach;
Accuracy and expertise are paramount.
We research, fact-check and vet the insurance information we provide, to give you comprehensive and concise answers. No two insurance policies are alike, but we can explain how insurance coverage with Farmers works.
We help make insurance make sense.
We know insurance can be confusing. The educational content we produce is designed to give you clear answers to your questions — in plain English — to simplify and guide you through the insurance process.
Our copy is written by humans, for humans.
We’re not bots. Our insurance questions are produced by a team of industry experts who research, write and fact-check our work. Our knowledge comes from years (and years) of real-world experience and a deep commitment to excellence in customer service and insurance education.
How we do it
Our research starts in-house, gathering the most accurate and up-to-date information about insurance. We also rely on and use trusted third-party information — government entities, professional associations and insurance analysis pros — for reliable, objective industry research and data, including:
- Insurance Information Institute
- National Highway Traffic Safety Administration
- Insurance Institute for Highway Safety and the Highway Loss Data Institute
- National Association of Insurance Commissioners
- FEMA’s National Flood Insurance Program
All the facts, just the facts
We don’t just check facts. Every word, statement, link and data point — whether it’s about product coverage or rates and savings or basic insurance information — undergoes extensive reviews. This information is cross-checked with actual policy guidelines and substantiated marketing claims to ensure copy is correct.
Our people
We employ a team of writers, editors and insurance specialists whose job it is to dive deep into insurance and translate it all into straightforward, jargon-free, educational content.