Commitment to Healthy Babies

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Farmers Insurance sets new records in the fight to give all babies the best chance at a healthy start in life

Farmers’ partnership with the March of Dimes began with a dozen walkers in Simi Valley, Calif. nearly 25 years ago. Over the years, the support continued to grow, and in 2011 we set two new records. In June we celebrated our 6th annual Be a Hero for Babies Day® and raised $3 million in one day. By the end of the year, our total contributions to March of Dimes was an astounding $4.9 million. Generous donations by employees, agents and customers helped recognize Farmers as the 2nd top corporate partner of the March of Dimes. Thank you to all of you who helped make that happen.

In 2012, we kicked off the campaign with a $10 donation to March of Dimes for every person who became a fan of the Farmers Insurance Open Facebook page. The campaign began on January 9, and in only 10 days, we reached the $50,000 we pledged for this early incentive. Thousands of members of the Farmers Family continued to raise money throughout Spring for March for Babies with organized walks. And, once again, on June 21 we had a hugely successful fundraising event with our 7th annual Be a Hero for Babies Day® raising $2.5 million in a single day.

To make a donation, visit the, or contact a Farmers agent. "Texting for Babies" is also a quick and easy way to donate $5 to the March of Dimes. Simply text "hero" to 20222 on your cell phone, and then respond "yes" when you receive a confirmation request.