Commitment to education

Education Programs
Through Farmers-produced or sponsored education curriculum and videos, more than 100,000 teachers have been able to share with their students the inspiring stories of citizens throughout the country who are improving their own communities. These programs are provided free of charge to educators by local Farmers agents, and include: Just for teachers
Farmers provides educational materials for teachers as well as insurance discounts for educators. Click here for more information.

High school sports
The High School Sports Partnership Program is a corporate sponsorship with statewide high school athletic associations to provide educational materials, information on the Y.E.S. program, enhancing the high school sports experience and in some states funding student athlete scholarships.

Farmers celebrates 50th year with the Rose Parade by expanding role


The Rose Parade, which began in the late 1800s, has become a holiday tradition for many families across the nation. And Jan. 1, 2009, marked Farmers 50th year of participation. We’re celebrating this important milestone by reaching out to assist the talented high school bands chosen to perform at this very important annual event. And we’ll be doing it for the next three years as the Official Insurance Sponsor and the Official Supporter of the Rose Parade Bands. Farmers employees and agents will be helping these bands on their one-year journey — from the day their high schools are notified, to the day they proudly join the parade on New Years Day. District offices and agencies near the bands’ schools will be helping out with such things as fundraising, logistics and getting the word out to local press. The opportunity to support these talented high school bands also gives us a chance to touch local communities all around the country and not just in Southern California. Through the program, we’ll be reinforcing the Farmers brand and promise to participating schools and their districts, and strengthens our image as an active leader in the communities we are proud to serve.

Commitment to families

Today's families face many challenging decisions. We believe in giving you the information and tools you need to best prepare your family for the future.

Commitment to healthy babies

Farmers is proud to be a national sponsor of the March for Babies for the March of Dimes, the leading nonprofit organization for pregnancy and baby health. Farmers shares their dedication to improving the health of ALL babies by preventing birth defects, premature birth and infant mortality. Across the country, members of the Farmers Family participate as sponsors, volunteers and walkers to raise the funds needed to make sure March of Dimes researchers, volunteers, educators and advocates continue to work together to give all babies a healthy start in life. Each year, the Farmers Family declares one day “Be a Hero for Babies Day” SM to raise funds and awareness for the March of Dimes and its mission. In 2008, we raised a record-breaking $3.2 million on Be a Hero for Babies Day. Join us on July 22, 2009 as we attempt to break our record again! To make a contribution, click here.

Commitment to safety

Safety is one of our foremost concerns at Farmers. We promote safety at local and national levels with:
  • m.i.l.k. (Missing Information on Lost Kids): a digital child identification program aimed at aiding in the recovery of missing children with the National Center for Missing and Exploited Children
  • Firefacts: An interactive Fire-safety learning system for elementary school students K through 6th grade. Set in an easy to learn format, Firefacts talks about what to do in case of a fire and fire escape simulations.
  • e.a.r.s. (Electronic Animal Recovery System): tools to help recover lost or stolen pets
  • Y.E.S. (You're Essential to Safety®): This informative driver education program may help improve your teen's driving and may increase your peace of mind.
  • Prepare for the unexpected: information, safety tips and checklists
  • Farmers Identity Shield: helping you in the event of identity theft
  • Key Neighbor program: a friendly eye on your home while you're away. Ask a Farmers agent for details.

Ordinary People Doing Extraordinary Things

This inspirational four-minute video was produced by Farmers Insurance to showcase individuals who thwarted their circumstances to create great change in the world. It's our belief that each of us has the ability to be a positive influence in our communities.

*This video is available free of charge to schools and community groups through your local Farmers agent.