Commitment to education

Education Programs
Through Farmers-produced or sponsored education curriculum and videos, more than 100,000 teachers have been able to share with their students the inspiring stories of citizens throughout the country who are improving their own communities. These programs are provided free of charge to educators by local Farmers agents, and include:

• The American Promise
• The Bronze Screen: 100 years of the Latino image in Hollywood
• Freedom's Song: 100 years of African-American struggle and triumph

Just for teachers
Farmers provides educational materials for teachers as well as insurance discounts for educators. Click here for more information.

High school sports
The High School Sports Partnership Program is a corporate sponsorship with statewide high school athletic associations to provide educational materials, information on the Y.E.S. program, enhancing the high school sports experience and in some states funding student athlete scholarships.

Farmers celebrates 53rd year of Rose Parade participation with ‘The Unimaginable’

This year's Rose Parade^® theme is "Just Imagine," and for the 53rd consecutive year Farmers will be a proud participant on January 2nd.  Our float- “The Unimaginable" - is a floral representation of the little disasters that can happen every day.  Farmers is the Official Insurance Sponsor and the Official Supporter of Rose Parade Bands for the Tournament of Rose Parade^®.

“The Unimaginable” showcases a playful rendering of daily disasters.  A piano hovers precariously above a dream home, while a tornado licks the roofline and a windstorm brews.  These daily disasters loom like a dark storm cloud.  If there’s one thing Farmers Insurance has learned in our more than 80 years of service, it’s that disaster strikes often when you least expect it.  With the help of industry-leading training represented by the University of Farmers sign at the front, your Farmers agent can help you be prepared for these disasters.

Farmers began in 1928, when two men who shared a dream of providing a quality insurance product at a reasonable price opened the doors to the Farmers Automobile Inter-Insurance Exchange in Los Angeles. In the eighty three years that followed, Farmers has grown and adapted to meet the changing needs of Americans - but one constant has remained -- an unwavering commitment to upholding the ideals with which we began by providing industry-leading products and services to the customers we're privileged to serve.

One never knows when the unimaginable is going to happen.  However, if the unimaginable does happens, you can arm yourself with the best insurance agent.  Farmers Insurance agents prepares its customers for whatever situation life throws at them.  Be sure and watch for the "The Unimaginable" during the internationally recognized parade on Monday, January 2nd, 2012.  

Commitment to families

Today's families face many challenging decisions. We believe in giving you the information and tools you need to best prepare your family for the future.

• Plan for life events: helping with major changes such as getting married or buying a car or home
• Prepare for the unexpected: information, safety tips and checklists
• Just for parents: a Web site with helpful information for parents

Commitment to healthy babies

Farmers is proud to be a national sponsor of the March for Babies for the March of Dimes, the leading nonprofit organization for pregnancy and baby health. Farmers shares their dedication to improving the health of ALL babies by preventing birth defects, premature birth and infant mortality. Across the country, members of the Farmers Family participate as sponsors, volunteers and walkers to raise the funds needed to make sure March of Dimes researchers, volunteers, educators and advocates continue to work together to give all babies a healthy start in life. Each year, the Farmers Family declares one day “Be a Hero for Babies Day”^SM to raise funds and awareness for the March of Dimes and its mission. In 2010, we raised $2.65 million on Be a Hero for Babies Day. Join us on June 29, 2011 as we attempt to break a new fundraising record! To make a contribution, click here.

Commitment to safety

Safety is one of our foremost concerns at Farmers. We promote safety at local and national levels with:

• m.i.l.k. (Missing Information on Lost Kids): a digital child identification program aimed at aiding in the recovery of missing children with the National Center for Missing and Exploited Children
• Firefacts: An interactive Fire-safety learning system for elementary school students K through 6th grade. Set in an easy to learn format, Firefacts talks about what to do in case of a fire and fire escape simulations.
• e.a.r.s. (Electronic Animal Recovery System): tools to help recover lost or stolen pets
• Y.E.S. (You're Essential to Safety®): This informative driver education program may help improve your teen's driving and may increase your peace of mind.
• Prepare for the unexpected: information, safety tips and checklists
• Farmers Identity Shield: helping you in the event of identity theft
• Key Neighbor program: a friendly eye on your home while you're away. Ask a Farmers agent for details.

Ordinary People Doing Extraordinary Things

This inspirational four-minute video was produced by Farmers Insurance to showcase individuals who thwarted their circumstances to create great change in the world. It's our belief that each of us has the ability to be a positive influence in our communities.

*This video is available free of charge to schools and community groups through your local Farmers agent.