After an impressive amateur career, Rickie Fowler burst onto the PGA TOUR as a young star to watch. A golf phenom with a personality and look to match, Rickie quickly became a favorite among fans and even his competitors.

From his early years on TOUR to becoming one of the top players in the game, he’s seen a thing or two. Now, Farmers® has asked Rickie to take on his greatest challenge yet: himself.

Who will win?

Rookie vs. Vet.  Style vs. Style.  Hair vs. Hair.  Find out which Fowler comes out on top in Rickie vs. Rickie.

Rickie vs. Rickie: dressing for success


Rickie vs. Rickie: driving tips


Rickie vs. Rickie: the secret to putting



What Rickie’s learned from experience 

From perfecting his golf swing to establishing fashion trends, Rickie is proof that everyone gets better with experience. Learn more below about how his persistent drive to improve has made him the player and the person he is today.

Read the article

Behind the scenes of “Rickie vs. Rickie”

Catch a glimpse of Rickie dusting off his signature, all-orange look as we bring his younger self to life.

Rickie Fowler putting
Rickie Fowler cooling off
Hair and make-up time
Rickie leaning on pin
Rickie and the video director
Rickie in an orange shirt



Ad produced for Farmers Ins. Exchange, Fire Ins. Exchange, Truck Ins. Exchange, Mid-Century Ins. Co., Civic Property & Casualty Co., Exact Property & Casualty Co., Neighborhood Spirit Property & Casualty Co., Texas County Mutual Ins. Co., Mid-Century Ins. Co. of Texas, Texas Farmers Ins. Co., Farmers New Century Ins. Co., & affiliates, home office LA, CA. Each insurer has sole financial responsibility for its own insurance. List of all insurers at Not all insurers are authorized in all states. Not all products, coverages, and discounts are available in all states.