The hidden camera videos on this page were filmed on August 26, 2019.
On the links and in life, it always helps to have an experienced presence looking out for you. So Farmers® disguised PGA TOUR star Rickie Fowler as a veteran caddie to help unsuspecting golfers improve their game.
Farmers sat down with Rickie to learn a bit more about his experience on the PGA TOUR and what it felt like to go undercover as legendary caddie Richard Flower.
Rickie: First and foremost, we are teammates. He does a huge amount of preparation before every tournament and gives me really accurate information. He charts every shot I hit. He records the club, the distance to the hole, how far it was actually hit and where it ended up. We communicate effectively to keep me calm and confident. I wouldn’t be as good without my caddie.
Some shots are costlier than others, but we covered this disastrous drive on 7/26/2017. Would you be covered if something like this happened to you?
Check out how we disguised Rickie Fowler as veteran caddie Richard Flower and taught unsuspecting golfers a thing or two.
I get frustrated too, which is okay. It’s natural to be upset with yourself, but I try to focus on the next shot. I try not to let it carry forward.
I try to manage my pace, my walking and breathing. I try to relax and take in the crowd and talk to my caddie. Once [Joe and I] account for wind and yardage to the target I go through my routine. I try to relax and hit the shot. One shot doesn’t make or break a round or tournament. I just keep moving forward.
Going in, I hoped it would be authentic. After looking at the footage I was happy with the finished product. It was fun to surprise people, make them laugh and bring a smile to their faces. It was especially cool when the beard and costume came off.
Whether he’s sinking a clutch putt at the majors or dishing out PGA TOUR-caliber insights while disguised as a caddie, Rickie relies on his experience to tackle whatever he encounters on the course.
Rickie’s story on the course began when he was just three years old. Read how his experience helped shape him into a PGA TOUR favorite and how he’s preparing to write the next chapter in his career.