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Introducing a fresh look for Farmers Insurance

A fresh look for the Farmers logo

We’re excited to share with you our new, updated logo.

Respectful of our 85-year heritage, this contemporary logo points the way ahead: A sunrise suggesting the optimism of a new day, the sun’s rays representing our broad range of services and our strong network of agents, and a shield to symbolize protection.

This identity proudly reflects our belief that by helping customers make smarter, more informed decisions, we can provide greater confidence, security, and peace of mind. Because, like you, we believe that planning for tomorrow is smart.