Farmer's Insurance
INTERESTED IN A QUOTE?
INTERESTED IN A QUOTE?

Here's what to expect on your journey...

Setting the Record Straight

At Farmers, we want to dispel the most common life insurance misconceptions.

Tell us a Little About You

First, we'll ask a few questions about you, your finances, and your life in general.

Your Options

When we're finished, we'll provide you with a simplified overview of the types of life insurance policies that may be suitable for you.

What state do you live in?

Let's get the introductions out of the way. What's your first name?

How old are you?

This helps us figure out what policy type might best fit your stage in life.
Skip the flip cards
Misconception #8
You Only Need It When...
You only need life insurance once you reach a certain age or start a family.
In Actuality...
Fact #8
You Only Need It When...
Every person has a unique situation. Life insurance may make sense when you're young because premiums are generally lower. If you put off buying life insurance until you really need it, you may not be able to get it or may not be able to afford it.

How many birds do you have in the nest?

You know, a spouse, children, babies, others who count on you.
Skip the flip cards
Misconception #3
Beneficiaries
A beneficiary can only be one's spouse or child.
In Actuality...
Fact #3
Beneficiaries
Life insurance beneficiaries are frequently spouses and children of the insured. However, anyone who may suffer financially if you pass away can be a beneficiary, so consider your individual situation.

This is great information! Just a few more questions...

Let's move on to our next set of questions about your finances. It's important to answer these questions accurately because your answers will give us a better sense of what product may be preferable for your needs.

What is your annual income?

This can be salary from a job, business income or other sources of income.
Drag the slider to provide an estimate.
$30,000 or less
$200,000 or more
Skip the flip cards
Misconception #4
Investing vs. Life Insurance
It's always better to put money into investments than to buy life insurance of any kind.
In Actuality...
Fact #4
Investing vs. Life Insurance
You may be taking a big risk if you rely solely on your investments to take care of your loved ones' financial futures, especially if you have dependents. If something should happen to you and your assets are depleted, life insurance may help provide a financial safety net when your family needs it the most.

What does your job status look like?

Please select one.
Skip the flip cards
Misconception #12
Work Coverage Is Sufficient
Many workers believe that coverage from their employer may be enough.
In Actuality...
Fact #12
Work Coverage Is Sufficient
For some, employer-provided term coverage may be enough. But if you have a spouse, kids or other dependents, or think you might change jobs one day, then additional coverage may be necessary. Your group term policy may not meet all of your needs.

When you think of your finances, which best describes your situation?

Please select one.
Skip the flip cards
Misconception #23
Life Insurance is too Expensive
Many people think life insurance costs too much.
In Actuality...
Fact #23
Many people think life insurance costs too much.
According to the LIMRA/Life Happens 2017 Insurance Barometer Study, two-thirds of people surveyed said price was a primary reason they didn't buy life insurance. However, most consumers tend to overestimate the price of term life insurance.

Hooray! You're almost there...

Now let's move on to our last section: Lifestyle. These questions help us understand how you live your life today and what you may need in the future.

Have you reached any of these milestones in your life?

Select all that may apply.
Skip the flip cards
Misconception #38
Overwhelming Choices
There are so many options for life insurance, it's hard to figure out what fits.
In Actuality...
Fact #38
Overwhelming Choices
It's true that there are many choices when it comes to life insurance, but it doesn't have to be difficult to find a policy that may fit your needs. We'll break down the different types of life insurance that you may think are suitable for you, and your Farmers agent can help you understand the options available.

When you think about your future, what keeps you up at night?

Select all the things that may apply.
Skip the flip cards
A FRIENDLY TIP
Health Status
Not all polices require health exams, but issuance of a policy may depend on answers to questions in the application.
Misconception #15
Life Insurance is for Old People
Young healthy people don't have to worry about life insurance.
In Actuality...
Fact #15
Life Insurance is for Old People
Your life insurance needs depend on many factors, but you may want to consider life insurance when you're young and healthy when it's typically easier to get and may be more affordable.

What do you want life insurance to do for you?

Select all the items that may apply.
Skip the flip cards
Misconception #19
There's Nothing in it for Me
My family (or other beneficiaries) will only benefit from my life insurance after I pass away.
In Actuality...
Fact #19
There's Nothing in it for Me
Permanent life insurance helps offer financial protection for your beneficiaries and may build cash value which can be accessed1 during the insured's lifetime. This money can help with things such as a child's education, retirement income, or other savings goals.

We've made it!

You've just provided the information necessary to help us show you some policy options. Let's take a look.
Misconception #8
You Only Need It When...
You only need life insurance once you reach a certain age or start a family.
In Actuality...
Fact #8
You Only Need It When...
Every person has a unique situation. Life insurance may make sense when you're young because premiums are generally lower. If you put off buying life insurance until you really need it, you may not be able to get it or may not be able to afford it.
Misconception #3
Beneficiaries
A beneficiary can only be one's spouse or child.
In Actuality...
Fact #3
Beneficiaries
Life insurance beneficiaries are frequently spouses and children of the insured. However, anyone who may suffer financially if you pass away can be a beneficiary, so consider your individual situation.
Misconception #4
Investing vs. Life Insurance
It's always better to put money into investments than to buy life insurance of any kind.
In Actuality...
Fact #4
Investing vs. Life Insurance
You may be taking a big risk if you rely solely on your investments to take care of your loved ones' financial futures, especially if you have dependents. If something should happen to you and your assets are depleted, life insurance may help provide a financial safety net when your family needs it the most.
Misconception #12
Work Coverage Is Sufficient
Many workers believe that coverage from their employer may be enough.
In Actuality...
Fact #12
Work Coverage Is Sufficient
For some, employer-provided term coverage may be enough. But if you have a spouse, kids or other dependents, or think you might change jobs one day, then additional coverage may be necessary. Your group term policy may not meet all of your needs.
Misconception #23
Life Insurance is too Expensive
Many people think life insurance costs too much.
In Actuality...
Fact #23
Life Insurance is too Expensive
According to the LIMRA/Life Happens 2017 Insurance Barometer Study, two-thirds of people surveyed said price was a primary reason they didn't buy life insurance. However, most consumers tend to overestimate the price of term life insurance.
Misconception #38
Overwhelming Choices
There are so many options for life insurance, it's hard to figure out what fits.
In Actuality...
Fact #38
Overwhelming Choices
It's true that there are many choices when it comes to life insurance, but it doesn't have to be difficult to find a policy that may fit your needs. We'll break down the different types of life insurance that you may think are suitable for you, and your Farmers agent can help you understand the options available.
Misconception #15
Life Insurance is for Old People
Young healthy people don't have to worry about life insurance.
In Actuality...
Fact #15
Life Insurance is for Old People
Your life insurance needs depend on many factors, but you may want to consider life insurance when you're young and healthy when it's typically easier to get and may be more affordable.
A FRIENDLY TIP
Health Status
Not all polices require health exams, but issuance of a policy may depend on answers to questions in the application.
Misconception #19
There's Nothing in it for Me
My family (or other beneficiaries) will only benefit from my life insurance after I pass away.
In Actuality...
Fact #19
There's Nothing in it for Me
Permanent life insurance may help offer financial support for your beneficiaries and may build cash value which can be accessed1 during the insured's lifetime. This money can help with things such as a child's education, retirement income, or other savings goals.

Misconception #8: You only need life insurance once you reach a certain age or start a family. In actuality... every person has a unique situation. Life insurance may make sense when you're young because premiums are generally lower. If you put off buying life insurance until you really need it, you may not be able to get it or may not be able to afford it.

 Misconception #3: A beneficiary can only be one's spouse or child.  In actuality... life insurance beneficiaries are frequently spouses and children of the insured. However, anyone who may suffer financially if you pass away can be a beneficiary, so consider your individual situation.

 Misconception #4: It's always better to put money into investments than to buy life insurance of any kind. In actuality... you may be taking a big risk if you rely solely on your investments to take care of your loved ones' financial futures, especially if you have dependents. If something should happen to you and your assets are depleted, life insurance may help provide a financial safety net when your family needs it the most.

 Misconception #12: Many workers believe that coverage from their employer may be enough.  In actuality...for some, employer-provided term coverage may be enough. But if you have a spouse, kids or other dependents, or think you might change jobs one day, then additional coverage may be necessary. Your group term policy may not meet all of your needs.

 Misconception #23: many people think life insurance costs too much.  In actuality... according to the LIMRA/Life Happens 2017 Insurance Barometer Study, two-thirds of people surveyed said price was a primary reason they didn't buy life insurance. However, most consumers tend to overestimate the price of term life insurance.

 Misconception #38: There are so many options for life insurance, it's hard to figure out what fits. In actuality... it's true that there are many choices when it comes to life insurance, but it doesn't have tobe difficult to find a policy that may fit your needs. We'll break down the different types of life insurance that you may think are suitable for you, and your Farmers agent can help you understand the options available.

 Misconception #15: Young healthy people don't have to worry about life insurance. In actuality... your life insurance needs depend on many factors, but you may want to consider life insurance when you're young and healthy when it's typically easier to get and may be more affordable.

 Misconception #19: My family (or other beneficiaries) will only benefit from my life insurance after I pass away.  Permanent life insurance helps offer financial protection for your beneficiaries and may build cash value which can be accessed1 during the insured's lifetime. This money can help with things such as a child's education, retirement income, or other savings goals.