Buying a New Car?

Farmers Perks

Looking for a deal on your next new or used car? Start your stress-free search with Farmers Car Buying Service offered by TrueCar.*  

Find Labor Day car savings and see how much you can save on your next car today. Click here to get started.

Have you heard of the Farmers Car Shopping Service? Many of our customers have. In fact, over 2 million new and used vehicles have been purchased from a nationwide network of over 12,500 trusted Certified Dealers. Customers have saved an average of $3,279 off MSRP** on new cars and get used car discounts*** on top brands. It's a great time to take advantage of this service, especially with pre-Labor Day deals happening this month.


How It Works

  1. Find a new car or search for a used car from an extensive inventory.
  2. Verify your contact information.
  3. Select your preferred vehicle match and connect with a local Certified Dealer.
  4. Get a Guaranteed Savings** certificate for new cars or a Used Vehicle certificate for used cars. Redeem at your selected Certified Dealer and enjoy an exceptional car buying experience.

Benefits of the program:

  • Market Price Reports. New car buyers can see what others in their area paid for the car they want, before going to the dealer.  View price reports on used vehicles to see whether the used car listing prices are above or below market.
  • Trusted Certified Dealer Network. Work with a nationwide network of prescreened Certified Dealers to ensure a better car buying experience, saving you time and money.
  • Buyer's Bonus Benefits. Report your purchase from a Certified Dealer to receive extra benefits that could be worth up to $2,000, including auto repair expense and auto deductible reimbursements.

* Farmers does not broker, sell, or lease motor vehicles. The Farmers Car Shopping Service website is owned and operated by TrueCar, which is not affiliated with any of the companies comprising the Farmers Insurance Group of Companies.

** Between 7/1/15 and 9/30/15, the average estimated savings off MSRP presented by TrueCar Certified Dealers to users of TrueCar powered websites, based on users who configured virtual vehicles and who TrueCar identified as purchasing a new vehicle of the same make and model listed on the certificate from a Certified Dealer as of 10/31/2015, was $3,279, including applicable vehicle specific manufacturer discounts. Your actual savings may vary based on multiple factors including the vehicle you select, region, dealer, and applicable vehicle specific manufacturer incentives which are subject to change. The Manufacturer's Suggested Retail Price ("MSRP") is determined by the manufacturer, and may not reflect the price at which vehicles are generally sold in the dealer's trade area as not all vehicles are sold at MSRP. Each dealer sets its own pricing. Your actual purchase price is negotiated between you and the dealer. Neither TrueCar nor Farmers brokers, sells, or leases motor vehicles.

*** Guaranteed Savings and used car discounts not available in all states. In states in which Guaranteed Savings are not available, a Target Price is shown, which is a market-based example of what you can reasonably expect to pay for your vehicle as configured. Your configured vehicle may not be available or in-stock at the Certified Dealers.