How NASCAR Inspires Tire Technology in Your Car

Auto Smarts

Welcome to the Inside Track, where Farmers comes together with NASCAR driver Kasey Kahne’s No. 5 Farmers Insurance team at Hendrick Motorsports and other NASCAR partners, to give you their professional advice on everything from auto maintenance to healthy living tips.


Have you ever wondered what makes your vehicle so different from the cars that burn up the tracks at NASCAR events? Well, besides the sponsor logos, netted windows, and roll cages, you might be surprised to learn just how similar the two machines really are.

Your tires, for instance, are probably inspired by the advancements and technologies in the tires made for NASCAR drivers.

You see, as the official tire of NASCAR, Goodyear is continuously developing and testing different compounds, constructions, and technologies in NASCAR tires to bring the best tires possible to each race and help drivers perform at their best on the track. And, what they learn through all of this is shared with engineers who develop tires for everyday driving.

One example of a technology used in both consumer and NASCAR tires is multi-zone tread. In NASCAR, tires with two tread zones, one using a harder rubber compound on the outside for endurance and a softer compound for more grip, are used at some tracks. Some consumer tires have similar compounds to help driving in wet, icy or dry conditions.

Goodyear engineers use NASCAR as a type of ‘learning lab’ to continuously improve tires on and off the track.

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