Press Release

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Firefighters, families and fun at the Farmers Insurance Firefighter Expo and Demo Derby; Saturday, June 18

San Diego, CA (June 16, 2011) – Families throughout Southern California are invited to attend the 21st Annual Farmers Insurance Firefighter Expo & Demolition Derby on Saturday, June 18 from 10:30 a.m. to 6:00 p.m. at the Del Mar Fairgrounds in San Diego.

Being held in conjunction with the San Diego County Fair, the Firefighter Expo will feature live firefighting demonstrations throughout the day and a number of fun and interactive activities for the kids.  In addition, there will be an educational pavilion where residents can learn more about fire and burn prevention.

As title sponsor of the event, Farmers Insurance will also have key presence at the Firefighter Expo with two of its Customer Care Vehicles, which the company uses to provide direct assistance to communities after a disaster.  The insurer will also be hosting a M.I.L.K. (Managing Information on Lost Kids) booth where parents are encouraged to learn about a free computerized system that would aid law-enforcement should their kids go missing.  In addition, Farmers representatives will be offering free fingerprinting of kids, which law enforcement officials suggest aids their recovery efforts considerably in the event of a missing child.

A special Burn Run Parade featuring a motorcade of over 100 fire trucks is also scheduled.  Capping off the day’s activities will be the crowd-favorite, Firefighter Demolition Derby where local fire departments will square off in their creatively customized clunkers to help raise funds for the Burn Institute.

Attendance and participation in the Firefighter Expo and Demolition Derby activities is free for all general admission attendees to the San Diego County Fair. 

Additional details regarding the Farmers Insurance Firefighter Expo and Demolition Derby is available by calling 858-541-2277 or visiting

About Farmers
Farmers Insurance Group of Companies is the country's 3rd largest insurer of both personal lines passenger automobile and homeowners insurance, and also provides a wide range of other insurance and financial services products.  Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.

Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be.  Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit its Web site at or at

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