Press Release

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Farmers Insurance Airship (Zeppelin) to land in Detroit on June 20 as part of its bringing jobs to Michigan tour

“Join Farmers and the Airship Landing at Willow Run Airport in Ypsilanti”

JDetroit, MI —(June 13, 2011)--—It is the largest Zeppelin in the world and it proudly sports the Farmers Insurance name as it travels from its home base in California to Detroit on a ‘Bringing Jobs To Michigan tour,” notes Farmers State Executive Director William Walrath.

The Airship, owned by Airship Ventures, will be coming to the Detroit metro area on June 20 and will land at the Willow Run Airport, located at 801 Kirk Profit Drive In Ypsilanti, MI.

“The airship, Farmers, Fox Sports Detroit and the March of Dimes are teaming up to conduct two major events for the public while the airship is here to promote our large commitment to Michigan. We are currently in the process of adding 1,600 new jobs to the Michigan economy and looking to add over 200 new agencies to boost our marketshare in the state.” Walrath continued.

A Press Conference will be held June 21:

What: Farmers will host a press conference with the March of Dimes on Tuesday, June 21st at the Airship Landing Site. The press is invited to attend to learn more about Farmers growth in Michigan along with our community efforts to raise money to help the March of Dimes.
Where: 801 Kirk Profit Drive, Ypsalanti (landing site of Farmers Airship)
When: 9:00 a.m.
Who: Speakers include William Walrath, Farmers Michigan State Executive Director and an Executive from the Michigan March of Dimes.

HOW TO WIN A RIDE ON THE AIRSHIP:
The first is an on-line silent auction hosted by the March of Dimes. Twelve pairs of tickets will be auctioned off through June 22nd which will give the winners a 45 minute ride on the airship. These rides will occur on June 25th departing from Willow Run airport. Anyone can bid on the tickets with a minimum bid of $200 for a pair. The Web site address is “Unique Experiences” found at: www.biddingforgood.com/marchofdimesmi

The second event will be a Fox Sports sweepstakes. This is a joint venture with Fox Sports Detroit that will run through the 19th of June. Fox Sports has purchased tickets on the airship and will run information on how to win during its regular broadcasting, or you can go to the Fox Sports Web page at www.farmerscruise.com. There is no cost to enter. Fox is planning on filming the Sunset Cruise for airing at a future date.

There will be open flight times announced to the public interested in riding the Farmers Airship (weather permitting) based on flight schedules determined by Airship Ventures.

Farmers is the number one Insurance company March of Dimes fundraiser and has raised more than $30 million countrywide for the organization over the past two decades. “We couldn’t be more proud of our Farmers employees, agents and district managers who go all out every year for healthy babies,” said Farmers CEO Robert Woudstra. “It is a true testament to the caring attitude of our Farmers family in all that we do to care for our customers and children who have great needs.”

About Farmers
Farmers Insurance Group of Companies is the country's 3rd largest insurer of both personal lines passenger automobile and homeowners insurance, and also provides a wide range of other insurance and financial services products.  Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.

Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be.  Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit its Web site at www.farmers.com or at www.Facebook.com/FarmersInsurance.

Media Information:
Jerry Davies
213-400-4459
Jerry.davies@farmersinsurance.com

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