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Help raise funds for healthy babies at 4680 Food Fest and carnival sponsored by Farmers Insurance; Wednesday, June 29

Insurer Invites Public to Join Be a Hero for Babies Day® at LA Headquarters

Los Angeles, CA (June 14, 2011) – Hoping to raise more than $2 million in one day on behalf of the March of Dimes, Farmers Insurance is inviting the public to join its 6th annual Be a Hero for Babies Day® event on Wednesday, June 29 at the company’s headquarters located at 4680 Wilshire Boulevard in Los Angeles.

“Farmers is a long time supporter of the March of Dimes, and we want to invite our Southern California neighbors to join in the fun and the ‘fun’-draising on the 29th,” said Robert Woudstra, chief executive officer of Farmers Insurance. “Helping prevent premature births is something everyone can support, and that’s why we’re inviting the local community to join us and the March of Dimes in this effort.”

The Farmers Insurance Be a Hero for Babies Day® has become the biggest one-day fundraiser in the history of the March of Dimes. For the past several years, the largest insurer headquartered in Los Angeles has rallied its agents, district managers and employees across the country to raise funds on behalf of the charity that helps to assure all babies are born healthy.

“We are proud of the way thousands of our Farmers Family members come together on Be a Hero for Babies Day® to support healthy babies,” said Jeff Dailey, president of Farmers Insurance. “Farmers people are committed to making our fundraising March of Dimes effort a huge success.”

The day will begin at 6:00 a.m. with the company’s Eastern and Midwest offices phoning in their fundraising totals. The community carnival will kick-off at 8:00 a.m., followed by the new feature, Los Angeles award winning food trucks that will participate in a Food Fest and begin serving at 11:00 a.m. The day’s festivities will conclude at 2:00 p.m., and cash is king for this event, with all proceeds going to the March of Dimes.

At the event, the company will also feature tethered rides on its ExtraOrdinaire hot air balloon and tours of one of Farmers’ Mobile Command Center, a 46-foot mobile bus filled with state-of-the-art communications equipment and supplies which is used to provide community support after a disaster.

In addition, Farmers will kick-off the morning with a community carnival featuring a number of interactive games for kids of all ages.

In partnership with NASCAR racer Mark Martin, a mockup of his actual racecar will be on hand for viewing.

The special “foodie” extravaganza will feature Southern California’s hottest food truck purveyors, including
Ahn-joo (Korean) ( Owned by Chef Debbie, a finalist on “The Next Food Network Star” and recently appeared on the Food Networks show “Chopped.”
Bera’s Custom Cheese Steaks (Sandwiches) (
Don Chow Tacos (Mexican Chinese Fusion) (
Don Chow Tacos were featured on the Food Network’s Diners, Drive-ins and Dives.
Fresh Fries (French Fries) ( An all vegetarian ingredient french fry truck
Go Country 105 FM Radio's "Chuck Wagon" (Southern, Country and Tex-Mex) (
No Tomatoes! Truck (Indian St. Fare) (
The Sweets Truck (Dessert) ( Winner of the 2010 Los Angeles Small Philanthropic Business of the Year.

About Farmers
Farmers Insurance Group of Companies is the country's 3rd largest insurer of both personal lines passenger automobile and homeowners insurance, and also provides a wide range of other insurance and financial services products.  Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.

Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be.  Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit its Web site at or at

Media Information:
Jerry Davies

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