Press Release

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Farmers “tees off” for kids

Golf clinic is part of Farmers Insurance Open

LA JOLLA, CA – (January 25, 2011) Farmers Insurance and the Century Club of San Diego announce a special golf clinic teaching kids valuable skills on and off the course. Farmers and the Century Club will host a Pro Kids, The First Tee of San Diego Junior Golf Clinic on the North Course of Torrey Pines at 3:30 p.m., on Tuesday, January 25, 2011. The clinic is for 120 children from Pro Kids, Boys and Girls Club and the YMCA.

“This clinic shows golf is more than just a game,” said Kevin Kelso, Chief Marketing Officer of Farmers Insurance. “It builds character and discipline - traits that will serve these young people well in life.”

Farmers-sponsored PGA TOUR player and winner of the 2010 Farmers Insurance Open, Ben Crane, will be on hand at the clinic for local San Diego Pro Kids students and other young golfers.

“Golf has been great to me,” said Crane. “The focus, the commitment to excellence and the sportsmanship of the game have helped me achieve success, both on the course and in my personal life. Being able to share some of these important lessons with local youth is humbling and enriching.”

The First Tee uses the game of golf to teach valuable life skills and core values such as honesty, integrity, and sportsmanship to young people. Pro Kids annually serves more than 2,000 young people in the San Diego area.

“Everyone at Pro Kids, The First Tee of San Diego, from the kids, to the staff and the many volunteers do an outstanding job of helping local youth achieve success,” said Tom Wilson, Executive Director, Century Club of San Diego. “They are a terrific partner here in San Diego and we, in partnership with Farmers Insurance, are proud to be able to support their continued work.”

During the clinic, Farmers will present The First Tee with a check for $48,000 to support the Greater San Diego area. Farmers first teamed up with The First Tee in 2009 during the Zurich Classic of New Orleans.

“I am impressed with the level of integrity and genuine care The First Tee shows to these young people,” said Mhayse Samalya, President of Farmers Business Insurance. “I am thrilled to be a part of something that is truly life-changing for hundreds of kids who may not get this opportunity otherwise.”

Additionally, Farmers will partner with The First Tee to institute The First Tee National School Program at eight local schools in the San Diego area.

“We are grateful for Farmers Insurance’s support of The First Tee and hope this is the beginning of a productive relationship that will bring The First Tee’s quality life skills education and core value programming to more young people in the San Diego area and beyond,” said Joe Louis Barrow, Jr., Chief Executive Officer of The First Tee. “The First Tee’s success is in large part to companies like Farmers Insurance that believe the investment in young people is one worth making.”

The First Tee National School Program is a nationwide effort by The First Tee to teach elementary school students motor skills related to the lifelong sport of golf along with core values associated with the game. The National School Program was developed under the guidelines of the National Association for Sport and Physical Education. Currently, the National School Program is in more than 4,000 schools.

The Farmers Exchanges, as a group, are the third-largest personal lines insurer in the United States and the largest auto insurer in California. Farmers provides a wide range of other insurance, business insurance and financial services products primarily through a national distribution network system of professional insurance agents, who service more than 15 million customers.

About Farmers Insurance Group of Companies
Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit our Web site at www.farmers.com.

Farmers Group, Inc. is a management and holding company, which along with its subsidiaries is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are managed, but not owned by Farmers Group, Inc. The Zurich Financial Services Group has been a long-time sponsor of the PGA TOUR's Zurich Classic of New Orleans. Just as Zurich stepped up by proving its commitment to New Orleans following Hurricane Katrina, Farmers Insurance proved its commitment to San Diego following a series of devastating wildfires in recent years.

About The Century Club of San Diego
The Century Club of San Diego is a non-profit corporation organized for the main purpose of administering and promoting San Diego's annual PGA TOUR event, the Farmers Insurance Open. The net earnings of the corporation are used solely for charitable and eleemosynary purposes, including the primary support of the San Diego County Junior Golf Association and for donations to other charities and golf-related activities in the San Diego community.

About PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 100 tournaments on the PGA TOUR, Champions Tour and Nationwide Tour.

The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in communities in which it plays, and provide financial opportunities for TOUR players.

In 2011, the three Tours collectively have tournaments in 29 states and in 12 countries and territories outside of the United States. PGA TOUR tournaments are broadcast to nearly 600 million households in 225 countries and territories in 30 languages.

Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2010, tournaments on the three Tours generated $120 million for local charitable organizations, bringing the TOUR’s all-time total of charitable contributions to more than $1.6 billion.

The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.

About The First Tee
The First Tee (www.thefirsttee.org), a 501(c)(3) nonprofit youth development organization whose mission is to impact the lives of young people by providing educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf. With its home office at World Golf Village in St. Augustine, Fla., The First Tee reaches young people on golf courses, in schools and on military installations.

Since its inception in 1997, The First Tee has introduced the game of golf and its values to more than 4.7 million participants in all 50 United States and four international locations. The First Tee is an initiative of the World Golf Foundation and its Founding Partners are LPGA, the Masters Tournament, PGA of America, PGA TOUR and the USGA. Former President George H. W. Bush serves as honorary chairman.

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