Press Release

header line

Farmers Insurance celebrates 5th national March of Dimes
One-Day” fundraiser July 22, 2010

LOS ANGELES, CA—July 20, 2010--Thousands of Farmers Insurance agents, district managers and employees in cities across America have their sights set on raising more than $2 million dollars for the March of Dimes in one day, July 22. 

“The March of Dimes need is great,” notes Farmers Insurance Chief Executive Officer Robert Woudstra, a member of the March of Dimes Board of Trustees.
“Premature births in America have reached crisis stage and we are committed to helping these babies have a fighting chance at a healthy life through supporting the March of Dimes.” 

“We are all very excited about this year’s one-day event,” noted Farmers Chief Marketing Officer Kevin Kelso. “This is the fifth year Farmers Insurance agents, district managers and employees are calling on residents in thousands of communities across America to participate in “Be a Hero for Babies DaySM.  “Last year on July 22, Farmers Insurance raised $2.6 million-- the largest single-day fundraiser in March of Dimes history.”

On Thursday July 22, beginning at 5:00 a.m. until 11:30 a.m., Farmers Agents’ and Farmers state offices around the country will call into a phone bank in the March of Dimes Special parking lot area at Farmers Home Office, 4700 Wilshire Boulevard.  Farmers CEO Robert Woudstra will announce the days fundraising tally at 11:00 a.m.

On site at the 4700 Wilshire Building will be March of Dimes families, and special guests Los Angeles Dodgers Matt Kemp; Los Angeles Lakers point guard Jordan Farmar; Kerri Walsh, Olympic volleyball champion; Jorge Campos, Mexico Soccer Team Champion; Candace Parker of the L.A. Sparks; Farmers CEO Robert Woudstra; Jennifer Howse, president and CEO of the March of Dimes; Farmers executives and employees.

Added attractions include overhead, the Farmers Insurance Airship, the largest Zeppelin in the world—longer than a 747.  It will be flying over the home office from 7a.m. till-11 a.m. 

On the ground at the home office, offering tethered rides all morning for March of Dimes donations will be the famous Farmers Hot Air Balloon “ExtraOrdinaire; one of Farmers Mobile Catastrophe Command Center buses; and a Customer Care Vehicle deployed to disasters throughout the country to help customers and non-customers alike.

Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be.  Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group.  The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit our Web site at www.farmers.com or www.Facebook.com/FarmersInsurance

Reporters - Need More Info?
Contact Media Relations Staff »