Farmers Celebrates 53rd year of Rose Parade participation with “The Unimaginable”

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This year's Rose Parade® theme is "Just Imagine," and for the 53rd consecutive year Farmers will be a proud participant on January 2nd.  Our float- “The Unimaginable" - is a floral representation of the little disasters that can happen every day.  Farmers is the Official Insurance Sponsor and the Official Supporter of Rose Parade Bands for the Tournament of Rose Parade®.

“The Unimaginable” showcases a playful rendering of daily disasters.  A piano hovers precariously above a dream home, while a tornado licks the roofline and a windstorm brews.  These daily disasters loom like a dark storm cloud.  If there’s one thing Farmers Insurance has learned in our more than 80 years of service, it’s that disaster strikes often when you least expect it.  With the help of industry-leading training represented by the University of Farmers sign at the front, your Farmers agent can help you be prepared for these disasters.

Farmers began in 1928, when two men who shared a dream of providing a quality insurance product at a reasonable price opened the doors to the Farmers Automobile Inter-Insurance Exchange in Los Angeles. In the eighty three years that followed, Farmers has grown and adapted to meet the changing needs of Americans - but one constant has remained -- an unwavering commitment to upholding the ideals with which we began by providing industry-leading products and services to the customers we're privileged to serve.

One never knows when the unimaginable is going to happen.  However, if the unimaginable does happens, you can arm yourself with the best insurance agent.  Farmers Insurance agents prepares its customers for whatever situation life throws at them. 

For more info on the Tournament of Roses click here (