Press Release

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Farmers Insurance Group® Returns as Official Sponsor of International Balloon Fiesta in Albuquerque October 1-9

Farmers will feature two Hot Air Balloons and Mobile Command Center Bus

ALBUQUERQUE, NM—(September 26, 2011)– For the third consecutive year, Farmers Insurance Group® is proud to be an official sponsor of the Albuquerque International Balloon Festival October 1-9, 2011.

“We are very excited about this year’s festival,” notes Farmers New Mexico State Executive Director Craig Allin. “For the first time, a Farmers Mobile Claims Center bus (MCC) will be a part of the Farmers display at the Albuquerque International Balloon Fiesta. Given the large number of New Mexicans who experienced claims during one of the coldest winters in history or the largest wildfire on record, this will be an opportunity to showcase this impressive vehicle that responds to events like these and other catastrophes across the country helping customers and non-customers alike.”

The Mobile Command Center bus is 45 feet long and equipped with various advanced technology, such as built-in GPS navigation, security / safety system, noise-reduction generator, and in-motion satellite TV which allows Command Center personnel to track inclement weather and urgent news reports when all other forms of communication are unavailable. It will be available for tours throughout the festival at its Fiesta Main Street location.

The Farmers ExtraordinAir One and ExtraordinAir Two balloons will also be visiting local schools on Friday, September 30 as part of the Balloon Fiesta’s Albuquerque Aloft community outreach program.

“Farmers is proud to be a major sponsor of the Albuquerque Balloon Fiesta,” said Chuck Browning, Farmers Vice President of Community Branding. “For Farmers, sponsoring the fiesta means giving back to those who believe in big dreams and have high hopes for the future.”

Farmers Insurance Group of Companies is the country's 3rd largest insurer of both personal lines passenger automobile and homeowners insurance, and also provides a wide range of other insurance and financial services products. Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.

About Farmers
Farmers Insurance Group of Companies is the country's 3rd largest insurer of both personal lines passenger automobile and homeowners insurance, and also provides a wide range of other insurance and financial services products. Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.

Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit its Web site at www.farmers.com or at www.Facebook.com/FarmersInsurance.

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