Los Angeles (July 20, 2011) – Farmers Insurance, the largest auto insurance company in California and the third-largest personal lines insurer in the nation, announced today that they have entered into a partnership agreement with the LA Galaxy, one of the most decorated clubs in MLS history and The Home Depot Center, the largest soccer-exclusive stadium in MLS. As part of the two-year agreement, both LA Galaxy and The Home Depot Center will collaborate with Farmers Insurance to promote the Farmers brand both inside and around the stadium.
“We are extremely excited to have partnered with the LA Galaxy and The Home Depot Center, two well-known entities in the world of U.S. soccer,”
said Luisa Acosta-Franco, Vice President of Multicultural Marketing for Farmers Insurance. “This partnership allows for us to build on our commitment of teaching life lessons on and off the field through the sport of soccer.”
To kick off their partnership with the LA Galaxy and The Home Depot Center, Farmers is hosting 4,000 fans from throughout Los Angeles tonight to enjoy a summer evening of soccer fun at The Home Depot Center. In addition prior to the game on the field Farmers will present a $10,000 check to the Los Angeles Galaxy Foundation and The Home Depot Center Charitable Foundation for the “Camps for Kids” program.
This two-year partnership further validates Farmers’ commitment to soccer, a sport that goes beyond a pastime; it can also serve to inspire and educate children both on and off the field. This year Farmers launched Juega y Aprende (Play & Learn), two-hour skill-building soccer clinics that teach kids the skills to succeed in soccer and in life. The campaign was created to serve as an educational tool for kids through their passion for soccer.
The LA Galaxy partnership includes the right to use "Official Partner of the LA Galaxy," as well as the status of "Official Insurance Partner of the LA Galaxy."
“We are very pleased to announce our partnership with Farmers Insurance, bringing together two of the leading brands in insurance and Major League Soccer respectively,” said Tom Payne, President of the LA Galaxy. “We look forward to working closely with Farmers on their initiatives based around soccer and to their being a key member of the Galaxy family.”
The Home Depot Center partnership gives Farmers the right to be named as “Official Founding Partner” of The Home Depot Center; and to be named as “Official Insurance Company” of The Home Depot Center.
“We are thrilled to welcome Farmers Insurance as a new founding partner of The Home Depot Center,” said Katie Pandolfo, General Manager of The Home Depot Center. “We look forward to working with Farmers to provide them with exposure at our various national and international events as well as throughout our state-of-the art stadiums and facilities.”
Over the course of the agreement, the companies will also collaborate together on soccer promotions and events during LA Galaxy’s regular season games at The Home Depot Center.
Farmers Insurance Group of Companies is the country's 3rd largest insurer of both personal lines passenger automobile and homeowners insurance, and also provides a wide range of other insurance and financial services products. Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.
Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit its Web site at www.farmers.com or at www.Facebook.com/FarmersInsurance.
About LA Galaxy
One of Major League Soccer’s (MLS) original clubs, the LA Galaxy were founded on June 15, 1994 and play all of the club’s home games at The Home Depot Center on the campus of California State University - Dominguez Hills in Carson, Calif. Boasting a host of top national and international stars, the Galaxy are one of the premier teams in MLS history, having won the MLS Cup in 2002 and 2005, while also claiming the U.S. Open Cup title in 2001 and 2005 and the 2000 CONCACAF Champions Cup. For more information about the club or to order tickets, please call the Galaxy ticket office toll-free at 1-877-3GALAXY or visit the club’s official website at www.lagalaxy.com.
About The Home Depot Center
The Home Depot Center is southern California’s home of world-class competition and training facilities for amateur, Olympic, collegiate and professional athletes. The $150 million, privately financed facility was developed and is operated by AEG Facilities on a 125-acre site on the campus of California State University, Dominguez Hills (CSUDH) in Carson, California. The Home Depot Center features an 8,000-seat tennis stadium, a 27,000-seat stadium for soccer, football other athletic competitions and outdoor concerts, a 10,000-seat facility for track & field and a 2,450-seat indoor Velodrome for track cycling. The Home Depot Center is home to two Major League Soccer teams, the Los Angeles Galaxy and Chivas USA. Named an Official U.S. Olympic Training Site, The Home Depot Center is also home of the United States Tennis Association’s (USTA) High Performance Training Center, the national team training headquarters for the U.S. Soccer Federation (USSF) and Athletes’ Performance, an international training center for elite and professional athletes. For more information, please visit www.homedepotcenter.com.