Press Release

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“Juega y Aprende con Jorge Campos” soccer clinics score big with Southern California families

4/22/11

Mexican Soccer Legend a big hit at clinics sponsored by Farmers Insurance

Los Angeles, CA (April 22, 2011) – The recently launched Juega y Aprende con Jorge Campos (Learn and Play with Jorge Campos) inaugural soccer clinics sponsored by Farmers® Insurance have been a great success and have been enthusiastically supported by the local community. Children from throughout the Southern California area, including young people from local organizations Para Los Niños and Padres Contra El Cancer, have participated in soccer lessons conducted by JorgeCampos.

The Farmers-supported soccer clinics will continue with their series of two-hour skill building sessions, led by the former World Cup goalie and Mexican soccer league standout, throughout the month of April in Southern California.

“We have found that soccer is a powerful tool that can serve to educate our children -beyond the sport itself it can also teach important life skills,” said Luisa Acosta-Franco, Vice President of Multicultural Marketing for Farmers. “Leadership, teamwork, and a commitment to excellence are just some of the key life lessons we hope to build and strengthen in the youngsters.”

Campos infused many of these themes into his soccer clinic while he taught the kids a variety of skills designed to improve their soccer technique. In addition to the personalized training and commemorative t-shirt, each participant received a gift bag with a soccer ball, water bottle and autographed photo of Jorge Campos courtesy of Farmers Insurance. Campos also raffled several signed jerseys for those in attendance.

“Initiatives like this are the reason I play and teach soccer,” said Campos. “Watching the positive effect soccer has on these children reaffirms my love for the game. It takes more than athleticism to be good at soccer, so I want to help them realize that the foundation of success in sports, and in life, is leadership, teamwork and a strong belief in themselves.”

Following the April 9 inaugural clinic, subsequent clinics will be held on consecutive Saturdays in Orange County, Central LA and Riverside. Each location will play host to over 100 young soccer stars who love the sport and who want to be part of this powerful life lesson initiative.

Farmers Insurance Group of Companies is the country's 3rd largest insurer of both personal lines passenger automobile and homeowners insurance, and also provides a wide range of other insurance and financial services products.  Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.

Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be.  Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit its Web site at www.farmers.com or at www.Facebook.com/FarmersInsurance.

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