Press Release

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Farmers® Insurance and the Greater Tulsa Hispanic Chamber Partner to bring noted leader Edward James Olmos to local community

Tulsa, OK (March 11, 2011) – Noted actor and philanthropist Edward James Olmos will be coming to northeastern Oklahoma in May thanks to the efforts of Farmers® Insurance and the Greater Tulsa Hispanic Chamber of Commerce, the groups announced at a chamber-sponsored business mixer tonight in Tulsa.

“Farmers has had and long a productive partnership with Edward James Olmos,” said John Lucido, state executive director for Farmers in Oklahoma.  “We are thrilled to join with the local leadership in Tulsa to bring someone as prominent as Olmos to the local community.”

Olmos is slated to be the keynote speaker at the Hispanic Chamber’s annual Excelencia Awards Gala on Saturday, May 21 at 7:00 p.m.  Farmers has agreed to be the event’s presenting sponsor.

“This event is sure to be both inspiring and motivational for all attendees,” indicated David Jang, a Farmers reserve district manager in Tulsa.  “Farmers, Mr. Olmos and the Hispanic Chamber share a common interest in increasing economic and professional opportunities for all communities through people and partnerships.  We are confident that Olmos’ message of inclusiveness and commitment will be well-received by the greater Tulsa community.”

In 1999, Farmers and Olmos partnered to share Latino culture with the nation in bringing the Smithsonian Institution-curated photography exhibition, AMERICANOS: Latino Life in the United States, to communities across the country.  Later, in 2006, Olmos agreed to be the Hispanic spokesperson for Farmers.

Additional details regarding the Excelencia event in May are available at

Farmers Insurance Group of Companies is the country's 3rd largest insurer of both personal lines passenger automobile and homeowners insurance, and also provides a wide range of other insurance and financial services products.  Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.

Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be.  Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit its Web site at or at

Media contact:

Luis Sahagún

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