Press Release

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Foremost Insurance launches Social Media Suitcase

Grand Rapids, MI (February 9, 2011) – Foremost Insurance Group announces the launch of the Foremost Social Media Suitcase, a new online marketing resource available to Independent Insurance Producers who have authority to sell Foremost products. The Foremost Social Media Suitcase features information and step-by-step instructions for using websites, such as Facebook and Twitter. It includes easily accessible, ready-to-use content for producers to maintain their own social media sites. Foremost producers can easily access the Foremost Social Media Suitcase through the Growing My Business section of www.ForemostSTAR.com and www.IAProducers.com.

“This is an exciting resource for our producers,” says Jeff Bair, executive director, IA Operations, Strategic Marketing “Time and again, we’ve heard that agencies would like to market themselves on sites such as Facebook and Twitter, but they aren’t sure how to start or where to go from there. By creating the Foremost Social Media Suitcase we removed the mystery so producers can take advantage of this inexpensive marketing opportunity, while still maintaining their day-to-day agency operations.”

The Foremost Social Media Suitcase features three sections: Why Social Media, How to Use Social Media and Social Media Content. In the Why Social Media section, users will find frequently asked questions on popular social networking sites and success stories of insurance agencies that are already including social media as part of their marketing strategy. How to Use Social Media helps users start their own sites with easy, step-by-step instructions. The third section, Social Media Content, features regularly updated content, including Facebook posts, tweets and videos, which producers can copy, paste and customize for their own use.

To learn more about Foremost products or share feedback, visit www.Foremost.com, our Facebook page at www.Facebook.com/ForemostInsurance or our Twitter page at www.Twitter.com/Foremost.

A part of the Farmers Insurance Group of Companies®, Foremost Insurance Group ("Foremost") has been a leader in personal lines insurance since 1952. Foremost is headquartered in Caledonia, Michigan. Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers,visit www.Farmers.com or www.Facebook.com/FarmersInsurance.

Media contact:

Brianne Tucker
616-956-8890
brianne.tucker@farmersinsurance.com

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