Press Release

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Farmers “showers” military moms

Military baby shower kicks off Farmers Insurance Open

LA JOLLA, CA (January 25, 2011) Farmers Insurance, the second largest contributor nationwide to the March of Dimes, is kicking off the Farmers Insurance Open with a baby shower honoring military families.  Non-profit partners March of Dimes and Operation Shower will host a dream baby shower for 36 military moms-to-be at the Military Pavillion, located on the 14th hole of Torrey Pines Golf Course, at 10:00 am on Tuesday, January 25, 2011.

This “baby shower,” to support expectant mothers in military families, is sponsored by the March of Dimes, Farmers Insurance and other corporate leaders. The moms-to-be will receive gift boxes filled with supplies, clothes, toys, books and more. 

“Families are at the core of everything we do at Farmers and we are deeply committed to giving all babies the best start possible,” said Mhayse Samalya, President of Farmers Business Insurance.  “My first born son was born premature and I know first hand the life changing work the March of Dimes does for families.”

“The Farmers Insurance Open is huge fundraiser for charities in the San Diego area,” said Kevin Kelso, Chief Marketing Officer of Farmers Insurance.  “Kicking the week off by celebrating local moms and families is the perfect way to honor the community and the spirit of the tournament.”

In addition to sponsoring the baby shower, Farmers is also surprising three lucky moms with a gift for the future – a contribution of $1,000 towards the establishment of a “college fund” for the baby. The moms will be chosen at random and partnered with a local Farmers Insurance agent to set up a college savings account.

“Any parent knows it is never too soon to start thinking about the future,” said Scott Lindquist, Chief Financial Officer of Farmers Insurance.  “This money is an investment in three bright futures.”

Farmers raised $4.7 million dollars in 2010 on behalf of the March of Dimes.  Farmers’ annual “Be A Hero for Babies” day holds the record as the largest single-day fundraiser in March of Dimes history, raising more than $2.6 million dollars in 2010.

The Farmers Exchanges, as a group, are the third-largest personal lines insurer in the United States and the largest auto insurer in California. Farmers provides a wide range of other insurance, business insurance and financial services products primarily through a national distribution network system of professional insurance agents, who service more than 15 million customers.

About Farmers Insurance Group of Companies
Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit our Web site at

Farmers Group, Inc. is a management and holding company, which along with its subsidiaries is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are managed, but not owned by Farmers Group, Inc. The Zurich Financial Services Group has been a long-time sponsor of the PGA TOUR's Zurich Classic of New Orleans. Just as Zurich stepped up by proving its commitment to New Orleans following Hurricane Katrina, Farmers Insurance proved its commitment to San Diego following a series of devastating wildfires in recent years.

About The Century Club of San Diego
The Century Club of San Diego is a non-profit corporation organized for the main purpose of administering and promoting San Diego's annual PGA TOUR event, the Farmers Insurance Open. The net earnings of the corporation are used solely for charitable and eleemosynary purposes, including the primary support of the San Diego County Junior Golf Association and for donations to other charities and golf-related activities in the San Diego community.

The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 100 tournaments on the PGA TOUR, Champions Tour and Nationwide Tour.

The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in communities in which it plays, and provide financial opportunities for TOUR players.

In 2011, the three Tours collectively have tournaments in 29 states and in 12 countries and territories outside of the United States. PGA TOUR tournaments are broadcast to nearly 600 million households in 225 countries and territories in 30 languages.

Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2010, tournaments on the three Tours generated $120 million for local charitable organizations, bringing the TOUR’s all-time total of charitable contributions to more than $1.6 billion.

The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.

About the March of Dimes and Operation Shower
Operation Shower is a 501(c)(3) non-profit organization that hosts joyous baby showers for military families to ease the burden of deployment. For more information, please visit March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit or Find us on Facebook and follow us on Twitter.

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