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Farmers turns great golf swings into healthy beginnings for babies

Farmers brings “Birdies for Babies” program back to Farmers Insurance Open

LA JOLLA, CA (January 29, 2011) Farmers Insurance is celebrating great golf by helping to give all babies the best start possible in life. 
As part of its “Birdies for Babies” program, Farmers will donate $100 for each birdie, $1,000 for each eagle, and $100,000 for each hole-in-one during tournament play Saturday and Sunday at the Farmers Insurance Open.  All the money raised will go to the March of Dimes to support its mission of improving pregnancy and baby health.  The Farmers commitment to helping more moms have full-term pregnancies and healthy babies has grown over the years to make it the second largest corporate contributor to the March of Dimes nationwide.

“We hope this gives the players another incentive to bring their best game during the final rounds,” said Kevin Kelso, Chief Marketing Officer of Farmers Insurance.  “The lower the golfers score, the better the future is for all babies.”

“For Farmers Insurance to designate the March of Dimes as their charity of choice for its ‘Birdies for Babies” program demonstrates how much they care about babies,” said Dr. Jennifer L. Howse, president of the March of Dimes. “All the funds raised, will help support March of Dimes research, education, community services and advocacy efforts to help give every baby a healthy start in life.

New this year, will be a “Birdies for Babies Leaderboard” located on the West side of the 18th Green providing a real time tracking of funds raised. 

“This is a cause we are deeply committed to because families are at the core of everything we do as a company,” said Chuck Browning, Vice President of Community Branding.  “Our ‘Birdies for Babies’ challenge blends the best spirit of competition with a cause that is near and dear to everyone, promoting improved health for newborns, in a fun and exciting way – and at the end of the weekend, we would have experienced amazing golf and raised much needed funds to ensure healthier babies across the nation.”

In 2010, Farmers launched the successful “Birdies for Babies” program at both the Farmers Insurance Open and the Zurich Classic of New Orleans.  The “Birdies for Babies” program raised $60,000 for the March of Dimes with an additional $100,000 pledged on behalf of 2010 tournament champion and Farmers customer Ben Crane. 

The public is invited to join this effort to improve the health of all newborn babies by “liking” Farmers on Facebook.  For every “like” received during special feature posting times on Saturday, January 29 and Sunday, January 30 Farmers will donate an additional $1 to the March of Dimes.  The Farmers Facebook page can be found at Farmers will also match any contributions made during the Farmers Insurance Open golf tournament up to $25,000.

About Farmers Insurance Group of Companies
Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit our Web site at

Farmers Group, Inc. is a management and holding company, which along with its subsidiaries is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are managed, but not owned by Farmers Group, Inc. The Zurich Financial Services Group has been a long-time sponsor of the PGA TOUR's Zurich Classic of New Orleans. Just as Zurich stepped up by proving its commitment to New Orleans following Hurricane Katrina, Farmers Insurance proved its commitment to San Diego following a series of devastating wildfires in recent years.

About The Century Club of San Diego
The Century Club of San Diego is a non-profit corporation organized for the main purpose of administering and promoting San Diego's annual PGA TOUR event, the Farmers Insurance Open. The net earnings of the corporation are used solely for charitable and eleemosynary purposes, including the primary support of the San Diego County Junior Golf Association and for donations to other charities and golf-related activities in the San Diego community.

The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 100 tournaments on the PGA TOUR, Champions Tour and Nationwide Tour.

The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in communities in which it plays, and provide financial opportunities for TOUR players.

In 2011, the three Tours collectively have tournaments in 29 states and in 12 countries and territories outside of the United States. PGA TOUR tournaments are broadcast to nearly 600 million households in 225 countries and territories in 30 languages.

Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2010, tournaments on the three Tours generated $120 million for local charitable organizations, bringing the TOUR’s all-time total of charitable contributions to more than $1.6 billion.

The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.

About the March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit or Find us on Facebook and follow us on Twitter.

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