Press Release

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Farmers brings “Blessings in a Backpack” to San Diego

Charity for under privileged children part of Farmers Insurance Open

LA JOLLA, CA – (January 26, 2011) Farmers Insurance is proud to bring to the San Diego community a new program benefitting hundreds of local families. Called “Blessings in a Backpack,” this new program is designed to feed elementary school children whose families qualify for the federal free and reduced meal program, and may not have any or enough food on the weekends.

Farmers was made aware of the “Blessings in a Backpack” program by Zurich spokesperson PGA TOUR golfer Justin Rose and his wife Kate.

“This program is very close to our hearts because Kate and I know Blessings in a Backpack fills a crucial void for children who might otherwise go hungry,” said Justin Rose, PGA TOUR player. “I can’t expect to play good golf if I’m not properly nourished so how can we expect kids to go a full weekend without enough to eat and then be able to focus on learning?”

During the 2011 Farmers Insurance Open, on Wednesday, January 26 Farmers executives and PGA TOUR players led by Justin Rose and his wife, Kate, will help stuff backpacks for 500 children at Doris Miller Elementary School in San Diego area. The Farmers-supported program will help provide meals for students in these schools for the entire 2011 school year.

“This unique program has lasting value for the community,” said Kevin Kelso, Chief Marketing Officer of Farmers Insurance. “As huge supporters of education, Farmers is proud to be able to help these families, especially when it leads to better test scores, improved reading skills, positive behavior, improved health and increased attendance for the kids.”

As further demonstration of its confidence in the “Blessings in a Backpack” program, Farmers will continue this program in San Diego for a minimum of three years.

The Roses will be joined by other PGA TOUR families and a number of Farmers executives and their families to stuff the backpacks at 3:00 pm on Wednesday. January 26 in the Pro-Am tent located near the Driving Range at Torrey Pines Gold Course.

The backpacks will be delivered to Doris Miller Elementary school on the morning of Friday, January 28. Kate Rose and other PGA TOUR wives will lead the delivery of the backpacks to the school.

Just like Farmers’ parent company, Zurich Financial Services has shown its commitment to the people of New Orleans through its longtime sponsorship of the Zurich Classic of New Orleans, Farmers Insurance is showing its commitment to the people and the charities of San Diego and Southern California through this PGA TOUR sponsorship.

About Farmers Insurance Group of Companies
Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit our Web site at

Farmers Group, Inc. is a management and holding company, which along with its subsidiaries is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are managed, but not owned by Farmers Group, Inc. The Zurich Financial Services Group has been a long-time sponsor of the PGA TOUR's Zurich Classic of New Orleans. Just as Zurich stepped up by proving its commitment to New Orleans following Hurricane Katrina, Farmers Insurance proved its commitment to San Diego following a series of devastating wildfires in recent years.

About The Century Club of San Diego
The Century Club of San Diego is a non-profit corporation organized for the main purpose of administering and promoting San Diego's annual PGA TOUR event, the Farmers Insurance Open. The net earnings of the corporation are used solely for charitable and eleemosynary purposes, including the primary support of the San Diego County Junior Golf Association and for donations to other charities and golf-related activities in the San Diego community.

The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 100 tournaments on the PGA TOUR, Champions Tour and Nationwide Tour.

The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in communities in which it plays, and provide financial opportunities for TOUR players.

In 2011, the three Tours collectively have tournaments in 29 states and in 12 countries and territories outside of the United States. PGA TOUR tournaments are broadcast to nearly 600 million households in 225 countries and territories in 30 languages.

Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2010, tournaments on the three Tours generated $120 million for local charitable organizations, bringing the TOUR’s all-time total of charitable contributions to more than $1.6 billion.

The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.

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