Press Release

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Farmers Insurance appoints Scott Stice and Joe Richardson to Senior Executive posts effective January 2012

Los Angeles, CA (December 22, 2011) Farmers Insurance, a leading personal lines insurer with an industry leading exclusive agency distribution system, has named two insurance veterans, Scott Stice and Joe Richardson, to newly-created senior officer positions.

Stice, a 21-year veteran of the company, will help direct the insurer’s aggressive growth plans as head of field execution, while Richardson, who comes to Farmers Insurance from Allstate, will help oversee the company’s spreading of the Farmers brand into new markets as head of expansion markets.

“Both Scott Stice and Joe Richardson, come to their new positions with a strong record of success,” said Mhayse Samalya, head of distribution for Farmers.  “As we move forward, Scott and Joe will be key to meeting our goals of growing profitably and geographically in the coming years.”

Prior to becoming an employee of Farmers, Stice spent 10 years in the field, first as a Farmers agent, then as a district manager.  In 2000, Stice became a Farmers employee and has served as state executive director of Illinois; vice president of agencies; vice president of distribution strategies; senior vice president of field operations; and, most recently, as head of Eastern Market Operation.

Richardson comes to Farmers after having spent the last 33 years with the Allstate Insurance Company, most recently as senior vice president of distribution, marketing and customer experience.  Among his responsibilities in that role, Richardson led the company’s exclusive agency, independent agency and direct distribution systems.  Previously, he was a vice president overseeing the eastern market operating committee for the company, where he was responsible for seven regional operating committees and where he also served as the CEO of Allstate New Jersey and Allstate Floridian. 

Farmers Insurance Group of Companies is the country's 3rd largest insurer of both personal lines passenger automobile and homeowners insurance, is a leading insurer of small businesses in the United States and also provides a wide range of other insurance and financial services products.  Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.

Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be.  Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit its Web site at or at


Luis Sahagún

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