Press Release

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Farmers® Insurance to “adopt” every child at local elementary school, providing each student with school supplies and a special holiday gift

Salt Lake City, UT (December 9, 2010) – Farmers® Insurance agents, district managers and employees throughout the state have committed to reach the goal of “adopting” every child attending Woodrow Wilson Elementary School in Salt Lake City to help bring the joy and giving-spirit of the season to hundreds of young students.

“These are great children who we are proud to be able to help,” said Troy Hawkes, state executive director for Farmers Insurance in Utah.  “It’s a fantastic opportunity to be able to provide some special assistance to every student at the school and I am confident we’ll be able to do it.”

This is the third straight year that Farmers has decided to help the students at Wilson Elementary.  Last year, school supplies, foodstuffs and gifts were provided to more than 450 children at Woodrow Wilson.  This year, the goal is to provide every child with a new back pack filled with educational materials, food supplies and a special gift.

To help kick-off the holiday season in style for the students, a school assembly will be held on Tuesday, December 21 where the elementary school kids will watch a special screening of the film The Polar Express while enjoying chocolate milk and popcorn.  After the film, each student will be presented with their gift-filled backpack.

“This holiday event is always special for us at Farmers,” said local Farmers agent Troy Buford.  “This year, we’d like to let others share in the joy and wonderment of this experience by inviting the public join us in this effort.”

To help coordinate the reception of gifts and supplies and to address any questions the public may have, Farmers has selected the following three local agents to help with public outreach:

Troy Buford
Becky O’Dell

Ron Taggart


About 21st Century                                    
21st Century Insurance is a trade name for a leading group of direct-to-consumer auto insurers in the United States. 21st Century is dedicated to providing customers with excellent coverage and award-winning service and helping them save on auto insurance. Insuring over 2 million vehicles across 49 states and Washington, D.C., 21st Century is also a proud part of the Farmers Insurance Group of Companies®, the third largest personal lines insurer in the country. For more information, visit or call (877)310-5687 for a quote.

About Farmers
Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be.  Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit our Web site at or at

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