Press Release

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Farmers insurance in starring role as presenting sponsor of "PREMIOS TEXAS 2010"

Los Angeles, CA (August 9, 2010) -- Farmers Insurance announced today its partnership with the 6th annual "Premios Texas 2010" as Presenting Sponsor. The award show will be taped on August 12 in Austin, Texas, at the Joe and Teresa Long Center for the Performing Arts.

Farmers spokesperson, actor Edward James Olmos, will present the Lifetime Achievement Award to a performer who, during his or her career, has made creative contributions of outstanding artistic significance to Latin music. Mr. Olmos will also be available for interviews during the red carpet ceremony.

"At Farmers, we are thrilled to support all of these talented musicians through our support of this show. As with 'Premios Texas 2010', an awards show that gives fans the power to choose the winners, Farmers Insurance gives consumers the ability to choose coverages that best fit their lifestyle," said Luisa Acosta-Franco, Vice President of Multicultural Marketing for Farmers Insurance.

Leading up to the "Premios Texas 2010" awards show, Farmers Insurance held a statewide sweepstakes where five (5) lucky winners will obtain a VIP experience including front row seats and backstage passes to the show. Television advertising, e-blasts, and online banners directed consumers to register online through and with local Spanish-speaking Farmers agents.

"Being active and participating in the community, where we live and work, is an inherent part of the Farmers culture," said John Henle, Farmers State Executive Director for South Texas. "Being part of 'Premios Texas 2010' allows our agents to share in the excitement and demonstrates our support to the community."

Farmers Insurance has long been committed to the Hispanic community it serves in Texas through their strong support of numerous educational programs and organizations, as well as their agent recruitment events held in this region; which provide Texans the opportunity to become small business owners by becoming a Farmers agent.

"Premios Texas 2010", hosted by KAKW-TV Univision channel 62, has been honoring Hispanic musicians since 2005. Viewers will be able to watch the show on Univision affiliates across Texas on August 21 and nationally on Galavision, a Spanish-language cable television network, on August 22.

Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit our Web site at

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