Press Release

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2010 Southwest Airlines State Fair Classic, presented by Farmers Insurance Group® at the Cotton Bowl

Classic underscores Farmers’ commitment to education and HBCUs

DALLAS, TX(July 27, 2010)— Mark your calendars and get ready for a
“Clash of the Titans” between the Grambling State University Tigers from Grambling, Louisiana and the Prairie View A&M Panthers from Prairie View, Texas when they meet on the Cotton Bowl Gridiron September 25th. 

"We are honored to be the presenting sponsor of the Southwest Airlines State Fair Classic, the largest African-American sports gathering in Texas,” stated Farmers Insurance Group CEO Robert Woudstra.  “We expect more than 65,000 fans to attend and experience the excitement and thrill of this Historically Black Colleges and Universities (HBCU’s) football classic. This Classic is ranked within the top five in attendance of all Classic games in the nation.”

“Everyone is invited to enjoy the highly anticipated half-time battle-of-the-bands,” noted Faye W. McClure, Farmers Vice President of Strategic Marketing. “We are thrilled to be a part of the Classic, and to share our goal of promoting educational opportunities for students through athletic competition and the incredible musical exhibition from the bands.”               

In conjunction with AL Wash Entertainment and Ticketmaster, Farmers is offering discounted tickets for a limited time.  Discounted tickets can be purchased at ticketmaster.com for $20 until August 2nd.  Order tickets online using promotion code - Farmers.  The ticket provides entry into both the Classic football game and the Texas State Fair. 

Ticket Prices

  • Southwest State Fair Classic                                            $26
  • Texas State Fair                                                             $14
  • Farmers Discount (both events, plus a concert)       $20

Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be.  Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group.  The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit our Web site at www.farmers.com or www.Facebook.com/FarmersInsurance

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