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Farmers Insurance Signs Four-Year Agreement To Sponsor PGA TOUR Tournament in San Diego

Farmers Insurance Open will continue through 2014 with renewal

SAN DIEGO and PONTE VEDRA BEACH, FL – The PGA TOUR, the Century Club of San Diego and Farmers Insurance today announced that the Farmers Exchanges will continue as title sponsor of the Farmers Insurance Open at Torrey Pines Golf Club in San Diego for the next four years.

The Farmers Insurance commitment continues and solidifies its partnership with the PGA TOUR, the Century Club and the city of San Diego. This partnership was initiated earlier this year when Farmers Insurance agreed to sponsor this year's Farmers Insurance Open at the Torrey Pines Golf Club. Farmers Insurance stepped in as the 2010 sponsor on January 18, 10 days before the opening round of this year's tournament. The 2010 contract included a long-term option.

“We’re absolutely delighted that Farmers, based upon its positive experience with the 2010 tournament, has agreed to continue as title sponsor over the next four years,” PGA TOUR Commissioner Tim Finchem said. “Farmers Insurance did such an outstanding job of becoming fully engaged with the tournament on such short notice and in maximizing its role as title sponsor. We now look forward to working with Farmers Insurance on a long-term basis along with the host organization, the Century Club of San Diego, to continue the growth and local impact of the Farmers Insurance Open.”

Noting the purse of the 2011 tournament will be $5.8 million, Finchem added, “This agreement will allow incremental growth of the purse as well as charitable contributions by the Farmers Insurance Open over the course of the deal.”

Entering this year, the tournament was in search of a title sponsor after Buick, which had sponsored the event since 1992, filed for bankruptcy last year. Buick had been signed through 2010.

“Earlier this year, Farmers Insurance rode into San Diego like a knight in shining armor for the Century Club and the entire city of San Diego,” said Tom Wornham, President and General Chairman of the Century Club. “This four-year agreement between Farmers Insurance, the PGA TOUR and the Century Club adds a wonderful new chapter to this ‘dream come true’ partnership. The Century Club and the city of San Diego are very grateful to Farmers Insurance for being our long-term partner.”

“We are extremely pleased to announce this continuing partnership with the PGA TOUR, the Century Club and the city of San Diego,” said F. Robert Woudstra, Chief Executive Officer of Farmers Insurance. “Farmers Insurance has a proud, 82-year history of strong national and local community leadership and charitable giving. We clearly see this partnership as an extension of our ongoing commitment to Southern California, the greater San Diego area and all the communities across the United States in which we serve our customers.”

As a Southern California-based company, Farmers Insurance has strong ties all across the state and the San Diego area has been a focal point for Farmers in recent years as the company has been an industry leader in responding to its customers' needs in the aftermath of recent devastating wildfires. Farmers Insurance and its highly professional and dedicated agency force also have led the insurance industry in promoting fire safety and related programs for consumers.

“Farmers Insurance continues to pro-actively support fire safety, preparedness and education programs for the citizens of San Diego and for insurance consumers across the country,” said Woudstra. “Like what Zurich Financial Services Group does in New Orleans through its sponsorship of the upcoming Zurich Classic of New Orleans, Farmers’ sponsorship of the Farmers Insurance Open for the next four years is an extension of our corporate outreach and commitment in making a difference in the communities we serve.”

The Farmers Exchanges, as a group, are the third largest personal lines insurer in the United States and the largest auto insurer in California. Farmers provides a wide range of other insurance, business insurance and financial services products primarily through a national distribution network system of professional insurance agents, who service more than 15 million customers.

About Farmers Insurance Group of Companies
Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit our Web site at www.farmers.com.

Farmers Group, Inc. is a management and holding company, which along with its subsidiaries is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are managed, but not owned by Farmers Group, Inc. The Zurich Financial Services Group has been a long-time sponsor of the PGA TOUR's Zurich Classic of New Orleans, which this year will be held April 22nd through April 25th in New Orleans. Just as Zurich stepped up by proving its commitment to New Orleans following Hurricane Katrina, Farmers Insurance proved its commitment to San Diego following a series of devastating wildfires in recent years.

About PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring professional golfers, cosanctioning more than 100 tournaments on the PGA TOUR, Champions Tour and Nationwide Tour.

The PGA TOUR’s mission is to entertain its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in communities in which it plays, and provide financial opportunities for TOUR players. In 2010, the three Tours collectively have tournaments in 34 states and in 12 countries outside of the United States. PGA TOUR FedExCup tournaments are broadcast to nearly 600 million households in 225 countries and 30 languages.

Virtually all tournaments are organized as nonprofit organizations in order to maximize charitable giving. In 2009, tournaments on the three Tours generated nearly $109 million for local charitable organizations, bringing the TOUR’s all-time total of charitable contributions to nearly $1.5 billion. The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the company is headquartered in Ponte Vedra Beach, FL.

The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the company is headquartered in Ponte Vedra Beach, FL.

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