Press Release

header line

Farmers insurance kicks off its 2010 march of dimes fundraising campaign

Los Angeles, CA (February 10, 2010)—Farmers Insurance Group of Companies®, the second largest fundraiser for the March of Dimes nationwide, kicks off its 2010 fundraising campaign on Tuesday, February 16, 2010. The kick-off begins at 11:45 a.m. in the parking lot behind Farmers Home Office, located at 4700 Wilshire Boulevard, Los Angeles, CA 90010.

Through its year-long fundraising efforts, Farmers’ agents, district managers and employees raised $4.8 million dollars in 2009 for the March of Dimes. Farmers’ annual Be A Hero for Babie DaySM, held annually in July, demonstrates the commitment to community by Farmers’ agents and district managers who raised more than $2.6 million dollars in 2009.

“This is our 22nd year supporting the great work the March of Dimes does for families,” said Bob Woudstra, Chief Executive Officer of Farmers Insurance Group Inc. “We have set the bar high because the need is so great. Each day babies are born too soon and we share the March of Dimes commitment to giving all babies the best start possible.”

“Farmers has been a devoted friend and champion for families across the country,” said Jane Massey, March of Dimes Chief Operating Officer. “We look forward to partnering with Farmers for what we hope will be another record breaking year benefitting babies.”

This year Farmers’ Be A Hero for Babies DaySM is July 22, 2010. Until that date, Farmers agents, district managers and employees will hold community based fundraisers nationwide. Farmers is also a national sponsor of the March of Dimes’ March for Babies walks.

About Farmers Insurance Group
Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit our Web site at

About the March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies®, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit or

Reporters - Need More Info?
Contact Media Relations Staff »