Press Release

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Farmers Insurance and Century Club announce educational donation to all San Diego high schools.

Los Angeles, CA (January 27, 2010)—Farmers Insurance Group of Companies® the title sponsor of the Farmers Insurance Open at Torrey Pines, announced today an educational donation to all San Diego high schools on behalf of Farmers and the Century Club.

Farmers will donate copies of its award winning educational DvD Freedom’s Song to Cathedral Catholic High School during a special screening of Freedom’s Song on Wednesday January 27, 2010 at 1:00 p.m.

Freedom’s Song brings African-American history to life in a documentary film highlighting significant milestones in the history of the African-American experience during the past century. It includes living testimonials designed to put a personal face on the actual historical events featured in the film.

“At Farmers, we believe nothing is more important than education,” said Randy Rice, National Manager of Educational Programs for Farmers Insurance Group. “That’s why we continue to create and distribute our award-winning education programs free of charge to teachers. The programs make our schools better, our communities richer and our country stronger.”

Rice is the writer and director of Freedom’s Song and will share his unique insight in making the film with two Cathedral Catholic High School history classes. To date Farmers has donated more than 200,000 copies of its six educational documentaries to schools across the nation, free of charge. Most of these documentaries have supporting lesson plans developed by educators for educators and meet all state and nationwide standards for education.

“The Century Club is very proud of its Support Our Schools (SOS) Program in which San Diego County High School and Middle Schools receive discounted tickets to sell to the Farmers Insurance Open and for every $17 dollar ticket sold they retain $15 dollars ” said Tom Wornham, President of the Century Club. “The program has provided a means for the high school's to raise over $7 million over the years helping to subsidize many of their extracurricular activities. We feel this program goes hand-in-hand with Farmers commitment to education.”

“Cathedral Catholic High School is fortunate to be included in this educational opportunity provided by Farmers Insurance Group,” said Dave Smola, Assistant Principal of Cathedral Catholic High School. The generous donation of Freedom’s Song, will benefit our students by enhancing their learning experience of American History.”

Throughout the month of February, in honor of Black History month, Farmers Insurance agents from the San Diego area will distribute copies of Freedom’s Song to the remaining San Diego high schools.

What: Educational donation made by Farmers Insurance and the Century Club
When: Wednesday January 27, 2010 at 1:00 pm
Where: Cathedral Catholic High School, 5555 Del Mar Heights Road, San Diego, CA 92130

About Farmers Insurance Group
Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit our Web site at

Farmers Group, Inc. is a management and holding company, which along with its subsidiaries is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are managed, but not owned by Farmers Group, Inc. The Zurich Financial Services Group has been a long-time sponsor of the PGA TOUR's Zurich Classic of New Orleans. Just as Zurich stepped up proving its commitment to New Orleans following Hurricane Katrina, Farmers proved its commitment to San Diego following the series of wildfires in recent years.

About the Century Club of San Diego
In addition to organizing The Farmers Insurance Open, The Century Club plays a significant role in supporting other golf related projects and activities in the San Diego community, bringing an economic impact of $25-$30 million annually to the city.

With proceeds from the tournament, the Century Club is the primary supporter of San Diego Junior Golf Association, honored by Golf Digest as one of the outstanding Junior Golf Associations in the country, and a principal sponsor of the Pro Kids Golf Academy, Boys and Girls Clubs of San Diego, YMCA, and high school sports.

Proceeds from the tournament also support other charities in the community, most of them youth-oriented in their purpose. Since 1968, the Century Club and its affiliated corporate title sponsors have combined to donate over $7 million to over 80 local charities.


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