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Farmers Insurance to launch the 'Farmers Insurance Airship' during the Farmers Insurance Open Golf Tournament

Los Angeles, CA (January 26, 2010)—Farmers Insurance Group of Companies® will launch the “Farmers Insurance Airship,” a 246- foot long Zeppelin, during the Farmers Insurance Open at Torrey Pines, played Thursday January 28, 2010, through Sunday January 31, 2010.

Stretching 15-feet longer than a 747 and 50-feet longer than the largest blimp, the Farmers Insurance Group Airship is the world’s largest airship. The Farmers Airship, which is operated in partnership with Airship Ventures, will provide the aerial views of the tournament to the millions expected to be watching throughout the world.

“Torrey Pines will host some of the world’s best golfers this weekend and the Farmers Airship will ensure the worldwide television audience will see this beautiful course and the intense competition on it from the tees to the greens,” said Kevin Kelso, Chief Marketing Officer of Farmers Insurance Group Inc. “From the sky to the ground, golf fans will know Farmers is here.”

The Farmers Airship will be branded with the largest logo used in Farmers’ history. 280 sheets of vinyl decal were used, totaling almost 2,000 square feet- the size of a small house floor-plan! The blue and red Farmers shield measures 30 feet high by 50 feet wide. The letters spelling out Farmers stretch out over 105 feet and are each 17 feet high. In total the Farmers logo measures approximately 185 feet long by 30 feet high.

“From the 17-foot tall letters that span our massive hull, to the steady, precise camera platform, to the luxury gondola and 360-degree sightseeing panoramas, our partnership with the Farmer’s Insurance Group takes advantage of all of the diverse capabilities of our airship,” commented Airship Ventures President Brian Hall. “By tying together all of the elements, Farmers Insurance Group has created a dynamic marketing platform with the ability to broadcast the beauty of San Diego and the tournament action to millions around the globe.”

While in San Diego, the Farmers Insurance Group Airship will capture HD aerial footage of the PGA tournament in conjunction with partner Winged Vision. These images will be broadcast live as part of CBS’s multi-day, national coverage of the Farmers Insurance Open, placing the Zeppelin and its spectacular views, in front of millions of sports fans in Southern California and around the country.

“The television shots of Torrey Pines and the Pacific Ocean from the Farmers Airship during the 2010 Farmers Insurance Open will be spectacular,” stated Tom Wornham, President of the Century Club of San Diego. "The airship will also be a great on-course visual to promote our new valuable partnership with Farmers Insurance to our spectators and golf fans alike.”

About Farmers Insurance Group
Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit our Web site at www.farmers.com.

Farmers Group, Inc. is a management and holding company, which along with its subsidiaries is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are managed, but not owned by Farmers Group, Inc. The Zurich Financial Services Group has been a long-time sponsor of the PGA TOUR's Zurich Classic of New Orleans. Just as Zurich stepped up proving its commitment to New Orleans following Hurricane Katrina, Farmers proved its commitment to San Diego following the series of wildfires in recent years.

About Airship Ventures, Inc.
Founded in 2007 in California, Airship Ventures, Inc., operates the only passenger airship operation in the United States, featuring Eureka, the world’s largest airship. The Zeppelin’s spacious cabin comfortably accommodates one pilot, one flight attendant, and 12 passengers, with luxury features including oversized panoramic windows, an onboard restroom with window, and a 180-degree rear observation window and “love seat” that wraps the entire aft of the cabin. Using the inert gas helium for lift, and vectored thrust engines for flight, Zeppelin NTs have been flying in Germany and Japan since 1997 with an unparalleled safety record. www.airshipventures.com.

About the Century Club of San Diego
In addition to organizing The Farmers Insurance Open, The Century Club plays a significant role in supporting other golf related projects and activities in the San Diego community, bringing an economic impact of $25-$30 million annually to the city. With proceeds from the tournament, the Century Club is the primary supporter of San Diego Junior Golf Association, honored by Golf Digest as one of the outstanding Junior Golf Associations in the country, and a principal sponsor of the Pro Kids Golf Academy, Boys and Girls Clubs of San Diego, YMCA, and high school sports. Proceeds from the tournament also support other charities in the community, most of them youth-oriented in their purpose. Since 1968, the Century Club and its affiliated corporate title sponsors have combined to donate over $7 million to over 80 local charities.

About the PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 100 tournaments on the PGA TOUR, Champions Tour and Nationwide Tour. The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in communities in which it plays, and provide financial opportunities for TOUR players. In 2010, the three Tours collectively have tournaments in 34 states and in 12 countries outside of the U.S. PGA TOUR tournaments are broadcast to nearly 600 million households in 231 countries and 30 languages. Virtually all tournaments are organized as nonprofit organizations in order to maximize charitable giving. In 2009, tournaments on the three Tours generated nearly $109 million for local charitable organizations, bringing the TOUR’s all-time total of charitable contributions to nearly $1.5 billion.

The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the company is headquartered in Ponte Vedra Beach, FL.

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